Alright, besties—this one is for you. If you’ve been around The Lullaby Club for a while, you know we love a Western print fashion moment. And every time we drop one? You guys go wild (pun fully intended). So, this time, we went bigger and better with bold Western prints , dreamy pink and red hues, and effortless silhouettes that feel incredible to wear.
The Wild Hearts Collection is not just another drop; it’s a love letter to Western fashion with a modern, feminine twist. And as your go-to girl for all things styling and creative direction, I’m giving you the full BTS on how we brought this collection to life. Let’s get into it!
Wild Hearts: A Sneak Peek into Western Print Fashion
Yeehaw, babes! Before we ride full force into the Wild Hearts Collection , let’s get the vibe check in place. Here at The Lullaby Club, we’re all about those pink and red moments, and trust us, this collection is no exception—get ready to fall in love with hues that’ll make your heart race. While we’ve got some styles that you already know and adore, we’re also introducing two exciting new designs that’ll have you kicking up your heels. Keep your eyes peeled as we dive into this blog—you’ll get the first look at these new releases.
Featuring an exclusive Western print fashion design by The Design Parlour and some stunning pieces from our in-house designer Alex , this collection is a true blend of timeless style and bold, western-inspired prints. Whether you’re embracing the full Western print fashion vibe or mixing and matching with your favourite TLC staples, these pieces bring effortless chic to your wardrobe. Of course, you can count on our signature comfort, keeping you looking stylish without sacrificing a second of wearability. This highly anticipated drop is bound to be a sell-out, and lucky for you, The Club Community gets all the sneak peeks first. So buckle up, because Wild Hearts is about to steal the show with the best of Western print fashion yet!
The Vision: From Moodboard to Reality
The moment the Wild Hearts collection arrived at HQ, we knew—we had something special. The bold Western print fashion , the fiery mix of pinks and reds, the effortless silhouettes… this collection was made to turn heads. And with pieces this fun, the shoot had to match the energy.
I started crafting the moodboard, drawing inspiration from that Pinterest-girlie meets cool Western chic aesthetic. A little bit country, a little bit modern-day It-girl. The vision? Sun-drenched moments on a farm, cowgirl boots kicking up dust, and effortless styling with a touch of wild spirit. Western print fashion takes center stage with statement pieces designed for movement, confidence, and all-day comfort.
Hay bales, rustic fences, and a vintage tractor set the perfect backdrop. But we weren’t stopping there. We needed that playful, modern edge—cue disco balls glinting in the golden light, playing cards tossed mid-game, the perfect balance of Western charm and contemporary cool.
To bring it all to life, we shot with two stunning models and a mama with her mini—because Wild Hearts isn’t just a vibe, it’s a feeling. It’s about confidence, fun, and a little bit of that untamed, free-spirited energy. So hold your horses, we're just getting started—there’s plenty more Wild Hearts magic coming your way!
Calling All Wild Hearts – The Shoot Begins
Rolling up to the farm on the Sunshine Coast at 9 AM, we couldn’t help but think, "This is it." The hay bales were stacked high, glowing golden under the warm sunlight. Pinterest dreams were officially coming to life! Our models Iris (XS) and Maiana (XXL) were ready to slay in their Wild Hearts outfits, looking effortlessly cool styled in their cowgirl boots and bold Western-inspired clothing. And let’s talk about that vibe—cowboy chic fashion with a cool girl twist? Yes, please.
We kicked off the shoot with the perfect backdrop—hay bales stacked high with disco balls placed throughout, creating that Pinterest-girlie vibe. Iris and Maiana were absolutely owning it as we dove into our Ecom shots. From the very first click, we knew this exclusive collection was going to be something special. Our Ecom shoot was all about showcasing those easy-to-wear, easy-to-style pieces that not only look amazing but also highlight the details, prints, and functional designs up close. We also made sure to mix and match pieces, so you don't have to worry about planning outfits—though honestly, everything in this collection just works together. Comfort, style, and that effortlessly cool Western fashion vibe were coming together perfectly.
Meet the Dream Team: The Women Behind the Shoot
Huge shoutout to the powerhouse team of women who made this shoot happen! Kaira and Ruby were working behind the scenes, capturing all the BTS content for our socials, while Zoe was on vlog duty—getting the inside scoop so you can experience the shoot right along with us. She also worked her magic filming the dreamy campaign videos you’ll soon see all over your feed. Marisa, co-owner of The Lullaby Club (and fashion photography queen), was behind the camera, which is exactly why our campaigns always serve.
And, of course, our stunning model team—Iris (XS), Maiana (LXL), and Molly(XS) with her mini, Bonnie—brought the collection to life in the most effortless way. Oh, and I was there too! Keeping the day running smoothly, making sure we nailed the shots, and styling the models to bring the moodboard vision to life. Safe to say, this shoot was one for the books.
Capturing the Wild Hearts Campaign
After wrapping up Ecom, it was time to add that special touch that makes The Lullaby Club, well—The Lullaby Club. Molly and her mini, Bonnie, arrived on set, bringing that Western mum and mini photoshoot moment to life. Motherhood is at the heart of everything we do, and every piece in this limited edition fashion drop is designed with mamas in mind. You might have already sneak-peeked our new slouchy tees—effortless, comfy, and featuring discreet side-seam zips for easy breastfeeding access.
With the full crew ready, we made the most of the farm setting—climbing onto tractors, leaning against rustic fences, perching on hay bales, and strolling down dusty roads. The Western fashion aesthetic was woven into every moment, from cowboy chic fashion styling to those cool girl Western fashion vibes that make getting dressed effortless. This collection is all about Western-inspired clothing that blends comfort with statement-making style.
Every shot captured the balance of effortless wearability and everyday practicality, making sure you can see just how easy these pieces are to mix, match, and style. But don’t just take our word for it—see for yourself! (P.S. Keep scrolling for all the dreamy campaign shots!)
That’s a Wrap on Wild Hearts
Alright, mark your calendars, babes— Wild Hearts drops on April 16th, 2025, at 10AM AEST. Here’s a pro tip: if you’re part of our The Club Community, you get early access —one hour ahead of everyone else! Trust me, this exclusive collection is going to sell out FAST, so you don’t want to miss it.
Join the The Club Community now so you can get ready to shop ahead of the crowd!
And just like that, the Wild Hearts campaign shoot came to life— Western-inspired clothing, effortless styling, and the perfect blend of cool-girl confidence and mama-friendly fashion. From the golden hay bales to the chic cowboy boots, every detail captured the essence of this limited edition fashion drop. Whether you’re styling your Western print fashion for everyday wear or embracing that cowboy-chic vibe, this collection is made to be worn, loved, and lived in .
Want to stay up-to-date with all things Wild Hearts? Stay connected and be the first to know about exclusive updates, styling inspiration, and behind-the-scenes moments by following us on all our socials:
Instagram: @thelullabyclub
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Facebook Group: The Club Community
'Til next time partners,
Jayde x
