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Our Story

"From bed to beach, nothing feels better than Lullaby Club. With a eco conscious collection of maternity and breastfeeding friendly clothing and loungewear designed for comfort throughout pregnancy and beyond. Founded on a club concept The Lullaby Club delivers a new way to experience your changing body"

From the beginning

Our Mother Earth needed some serious TLC - and an idea was born. 

The Lullaby Club began as a seedling idea between mother Kevina and daughter Marisa, longing to provide quality, durable pieces for everybody.

Since its initial bloom in late 2018, TLC has flourished beyond our wildest dreams and has now become a true family business. 

In 2020 TLC has branched out to include sister Alex, dad Dave, Brother Jack and Sister in-law Kaira to keep up with International demand.

TLC's growth has taken the business from a family rumpus room, to a front yard shipping container and now to a fully-fledged HQ.

As a mama to two beautiful babes, Marisa, a well respected stylist and photographer has ensured from day dot that TLC aligns firmly with her brand ethos.

In a time of global uncertainty and mania, TLC has literally brought warmth, comfort and colour to homes around the globe. 

Marisa and Kevina have always pushed boundaries and taken calculated leaps of faith to follow their gut and stay true to their ideals and responsibilities as business owners, with a string of very successful businesses in their wake. 

Never has there been a truer brand to portray the foresight and fill the gaps with intention and responsibility in a world of fast fashion. 

From the painstaking choice of fabrics, to the highly-vetted selection of wage-paid overseas factory employees, down to the packaging and processes getting our goods to your door, no step has been overlooked.

How it started

From the pool table in our family home

How it's going

To our brand new warehouse located in Burpengary, QLD



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