The Lullaby Club — Redcliffe
We're open.
Our first store is officially open in Redcliffe — the beach town where this whole brand began. Where women wore our pieces to school drop-off, to brunch, to everything in between. Come say hello.
The brand that Redcliffe built.
The Lullaby Club didn't start with a business plan. It started with a feeling — that women deserved clothing that worked as hard as they did, and looked good doing it. That feeling took root right here, in Redcliffe.
This community shared us before we were even a brand. They wore our pieces to school drop-off, to brunch, to the beach. And they told their friends. Opening our first store here isn't just a milestone — it's a homecoming.
Come see us in Redcliffe
How we built it
Turning 177 Redcliffe Parade into our first physical home — fitout, fixtures, the lot.
Brands we love
Curated labels that share our values — many of them local, just like us.
Plan your visit
Now open — 7 days
Come say hello.
We're open seven days at 177 Redcliffe Parade. Pop in for a browse, a fit check, or just a chat — the kettle's on. Not local? Join the community and shop the full range online.
