The Florence Dress: A Reversible, Feeding-Friendly Dress for Pregnancy & Beyond
Meet Florence
Flowy for your bump, feeding-ready, and fully reversible. The one dress that earns its place from the first trimester to whenever.
If you only buy one feeding-friendly dress this year, make it one that works harder than any single piece has a right to. The Florence Mini Dress is flowy enough for a growing bump, has discreet feeding access built in, and here’s the clever part: it’s fully reversible. Ties down one side, a zip down the other. Two dresses in one, and a feeding-friendly dress that keeps working long after the newborn days are a blur.
Comfort but make it cool. Cooler than before you had kids, even.
One dress, two ways
Florence is reversible by design, so you get two looks and two kinds of feeding access from a single dress. Wear the ties to one side for a softer, gathered look and easy adjustable access, then flip it and wear the zip to the front or side when you want something sleeker. Same dress, styled to your mood and whatever the day throws at you.
Why Florence works through pregnancy and beyond
Most maternity clothes are built for one chapter and quietly retired the moment it ends. Florence was never meant to live inside just one stage. The flowy, relaxed cut skims a growing bump, feels easy on a postpartum body still finding its rhythm, and is simply the comfiest thing you’ll reach for two years later. One feeding-friendly dress, worn across chapters.
One dress, three chapters
Bump
Flowy cut, room to grow
Fourth trimester
Ties and zip, feeds at 3am
Two years on
Reversible, still in rotation
The Florence checklist
New in Blueprint gingham
Florence has landed in three new gingham shades from the Blueprint collection. Same reversible, feeding-friendly design, fresh colours to live in.
The myth
A feeding dress only works for one season.
The truth
Reversible Florence gives you far more.
Made for every body
Florence comes in sizes XS through 3XL, fitting AU 6 to 26, because style and feeding access should never be limited to a narrow range. The flowy shape and adjustable ties mean the fit moves with you, and the design is loved by women through pregnancy and beyond, as well as anyone who simply wants a feeding-friendly dress that adapts to them, not the other way around.
Quick answers
How does the reversible feeding access work?
Florence has ties down one side and a zip down the other, and the dress is fully reversible. Wear the ties to the front for gathered, adjustable access, or flip it for the zip when you want something sleeker. Either way, feeding is quick and discreet.
Will it fit over my bump?
Yes. The cut is flowy and relaxed with room to grow, so it skims a bump through pregnancy and stays easy to wear postpartum and long after.
What sizes does Florence come in?
Florence runs from XS (6-8) to 3XL (24-26). Check our size guides to find your fit.
The pieces worth investing in are the ones still in high rotation long after the newborn days are a blur. Florence is soft, flowy, reversible and easy, it lets you feed and move and live, and it makes you feel like yourself on the days that feels hardest to find. That’s what we mean when we say made for every version of you. Ready to find yours? Shop the Blueprint collection, or browse the feeding-friendly collection and bump-friendly edit. Welcome to The Lullaby Club.
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