Last week, we ventured to the stunning Havana Haus space located in Coolum Beach, Sunshine Coast, to shoot our upcoming Spring & Summer collections.

Armed with a Pentax point and shoot film camera, we ensured to capture BTS, filler imagery and most importantly take you on a journey to create the most authentic and captivating content for our upcoming collections.

With two radiant models, Maddy and Molly, and Molly's adorable 5-month-old bub in tow, this photoshoot had a special focus on your day to day essentials and breastfeeding content.

The goal? To embrace the beauty of motherhood and create content that reflects the versatile and inclusive nature of The Lullaby Club.

Join us as we unveil the moments, stories, and visuals that made this day unforgettable.

Arriving at the incredible Havana Haus, scoping out the area and preparing each spot for content.

The Havana Haus details were so meticulously placed and perfected, to create a minimal & elegant space. This content space effortlessly enhanced each look, collection and vibe.

Setting up the essentials to capture the perfect aesthetic. Spot something new?

Made with mama's in mind. Sneak peeking our upcoming summer essentials line coming 22nd of November.

New go-to Summer print? We were beyond excited to capture this perfect holiday print, launching early December. Both models really brought this collection to life.

Creating the perfect, Zesty details on set to accompany our exclusive Summer time print.

Denim details with the gorgeous Maddy, paired with our upcoming essential tees. What a timeless look!

Makeup station. As the photo shoot comes to an end, the TLC marketing girlies get their glam on to finalise some extra pieces of content. 

We hope you've enjoyed this sneak peek into our creative journey behind this shoot, including some very exciting collections coming this Spring/Summer season.

Stay tuned via our Instagram & TikTok for further launch information as we approach the holiday season.

Love TLC x