We’ve been hyping her up for a while now and she’s finally coming in hot. The Lullaby Club Black Friday Sale is officially kicking off November 19th and it’s going to be huge.
We’re talking 40% off for 40 minutes on all your fave styles. Yep, the biggest sale of the year. If you’re in The Lullaby Club Community, you know what that means… you get it first. That’s right, 10 minutes of exclusive early access before the sale even goes live to the public.
Keep scrolling to get all the tea on how to prep, plan and slay The Lullaby Club Black Friday Sale like the seasoned shopper we know you are.
In The Blog:
The Details You Need to Know
When: November 19th to December 1st
The Deal: 40% off sitewide for the first 40 minutes
Early Access: Club Community members and VIP mailing list get in at 8:50 AM AEST, a full 10 minutes before the public
After 40 minutes: The site switches to new markdowns + free shipping on orders over $400
FYI: No click-and-collect during this sale because it’s all about fast, online shopping!
Pro tip: Set your alarms, prep your wishlist and get cozy because this is the moment you’ve been waiting for.
How to Get Early Access
Joining The Lullaby Club Community is your golden ticket. Not only do you get that early access code before anyone else, but you’ll also be first in line for:
Sneak peeks at our upcoming drops
Exclusive giveaways
Early access to our massive Black Friday 49-piece collection launching later in the sale
The secret password will drop in the Club Community at 8:30 AM AEST. Use it to unlock the site early at 8:50 AM and shop our biggest sale of the year first!
Your Black Friday Wishlist Waiting...
Sign Up for VIP Black Friday Emails
If you want the info straight to your inbox (no Facebook scroll required), join our Black Friday VIP mailing list. You’ll get exclusive sneak peeks, styling tips, and automatically entered to win a $500 TLC voucher to spend during the sale.
It’s simple: sign up, stay in the loop and start curating that wishlist.
What’s New This Year
This isn’t just another sale, The Lullaby Club Black Friday Sale is a full-blown event. We’re dropping:
Three exclusive gifts with purchase
Cash giveaways + TLC voucher prizes
Order refunds for lucky shoppers (yep, your cart could be free)
A brand new 49-piece collection straight from our Yeppoon getaway. Think girlhood, golden summer and all the effortless vibes you love.
If you caught our Yeppoon Black Friday shoot, you’ve already had a taste of what’s coming.
Want more Lullaby Club?
Follow us on socials and join The Lullaby Club Community to keep up with every announcement, drop and giveaway. Trust us, this sale will move fast and we want you to score your faves first.
Because when it comes to The Lullaby Club Black Friday Sale, the early birds get the best fits.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
See you soon, bestie.
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
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When does The Lullaby Club Black Friday Sale start?
November 19th, 2025 with 40% off sitewide for 40 minutes starting at 9AM AEST (8:50AM AEST for our VIP Mailing List and Club Community).
How do I join The Lullaby Club Community for early access?
Head to our Facebook group, The Lullaby Club Community and request to join! You’ll get all launch passwords, sneak peeks and member perks there.
Can I enter the $500 Black Friday giveaway?
Yes! Just sign up for our VIP Black Friday mailing list and you’ll be automatically entered to win.
What happens after the 40-minute sale window?
The site will switch to more discounts + free shipping over $400. But those first 40 minutes? That’s where the real magic happens.
