At The Lullaby Club, we believe in creating fashion that not only looks stylish but also feels comfortable and inclusive.

Our commitment to sustainability, size inclusivity, maternity friendliness, and breastfeeding convenience has been the cornerstone of our brand.

Building on the incredible success of our iconic Avalon Smock Dress, we're thrilled to introduce the all-new and improved Short-Sleeved Avalon Smock, a response to the feedback and demands of our beloved community.

LAUNCHING ALONGSIDE OPHELIA | 18.10.23

New Features

Adjustable Drawstring Waist

Whether you prefer a cinched and tailored look or the classic Avalon style, this versatile dress has you covered. You have the freedom to adjust the waist to suit your mood and occasion, making it perfect for any body shape.

Shorter Sleeves for Warmer Weather

The shorter sleeves offer a breezy and laid-back feel, making it an ideal choice for your Spring/Summer wardrobe. It's a relaxed, elegant choice for strolling on the beach, sipping iced tea in the garden, or a casual brunch with friends.

Maternity & Breast-feeding friendly

Like our original Avalon Smock Dress, this Smock has the same features that make it the perfect piece for a Mama on the go. Including buttons down the bust and an oversized, roomy fit through the body. Allow comfortability and accessibility through all stages of life.

Size Guide

$112.00

• Our Avalon Smocks are an oversized fit, majority find the most success sizing down once from their usual dress size depending on their height.
• Available in Cream Gingham
• 100% cotton fabrication

LAUNCHING ALONGSIDE OPHELIA | 18.10.23

So whether you're a fan of our original Avalon Smock or discovering it for the first time, we believe the updated features will win your heart this Spring. 

Stay tuned for further styling and size information on our Instagram & TikTok as we head closer to launch.

Love TLC x