This is the one we have been waiting for.
On Friday 29th May, The Lullaby Club opens the doors to our very first physical store and it is happening exactly where it was always meant to happen. Right here, in Redcliffe.
Four days. We cannot believe it is almost here.
The Brand That Redcliffe Built
The Lullaby Club did not start with a business plan. It started with a feeling, that women deserved clothing that worked as hard as they did and looked good doing it.
That feeling took root right here, in Redcliffe. This community wore our pieces to school drop-off, to brunch, to hospital appointments, to the beach. They told their friends. And those friends told their friends. They shared us before we were even really a brand.
Opening our first physical store here is not just a milestone. It is a homecoming.
"Opening our first store in Redcliffe is a full-circle moment. This is the community that supported me from the very beginning and it felt right that this is where our doors open first."
— Marisa, Founder, The Lullaby Club
A Family Business Through and Through
The Lullaby Club was started by mother and daughter Kevina and Marisa Taschke. Born right here in the Moreton Bay region, raised at Redcliffe and now based in Burpengary. Marisa was pregnant with her second child when the dream of TLC first took shape. A desire to create something beautiful and practical. Something you could feel confident in while also being comfortable, whether you are pregnant, breastfeeding or just navigating everyday life.
That dream grew into a national fashion brand. And it brought the whole family with it.
"It is very much a family business, which is something really special to us. My sister is our general manager. My sister-in-law Kaira is our marketing manager. Even my dad is involved, helping pack orders. It is truly a team effort and a big part of what makes the business what it is."
— Marisa
Where to Find Us
177 Redcliffe Parade, Redcliffe QLD 4020, right on the esplanade, opposite the jetty, with street parking available out front.
Trading Hours
Monday to Wednesday — 9:00am to 4:30pm
Thursday — 9:00am to 7:00pm
Friday — 9:00am to 4:30pm
Saturday — 8:00am to 3:30pm
Sunday — 7:00am to 2:30pm
Opening Weekend: Here Is Everything Happening
We are not just opening a store. We are celebrating all weekend long and we have brought some incredible local businesses along for the ride.
Friday 29th May - Opening Day Doors open 9am.
Sunny Side Cafe will be serving free canned coffees and matchas to the first 50 customers. Crumbs of Joy will be in store serving fresh cookies. The perfect opening morning.
Saturday 30th May - Doors open 8am.
Giddy Citizen will be handing out free samples of their prebiotic sodas. The ultimate Saturday morning vibe.
Sunday 31st May - Doors open 7am.
Margarita Margarita will be in store serving alcohol-free margaritas. A Sunday morning treat if we have ever heard one.
All Weekend Long Spend over $200 in store across opening weekend and receive a free The Lullaby Club tee with your purchase. Spend over $100 and the in-store photo booth is yours to use for free. We want you to walk away with memories as well as a new wardrobe.
What You Will Find In Store
Every size from AU 6 to 26. Our full range of styles designed for pregnancy, breastfeeding, postpartum and every version of everyday life. Pieces you can try on, feel, move in and fall in love with before you take them home.
"We design for every body, every season, and every stage because style should never have an expiration date."
— Marisa
Our team will be there to help you find your fit, understand the fabrics and figure out exactly what works for your life right now.
Join the Club Community
If you are not already in our Facebook Club Community, now is the time. Club members get 15% off their first order, early access to every collection, exclusive behind the scenes content and everything happening at our Redcliffe store first.
Join free here →The Club Community
We Will See You Friday
Four days. Doors open 9am. 177 Redcliffe Parade, Redcliffe.
This one is for Redcliffe! The town, the women and The Community that started it all. We cannot wait to see you walk through those doors. Thank you for being part of the TLC community. We made this for you.
Jayde x
Stay Connected
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Facebook Group: The Club Community
