Coastal Cowgirl Outfits for Mums: Effortless, Functional & Cool
If you’ve been searching for outfits for mums that feel effortless, stylish and actually work with motherhood (not against it), welcome because you’re exactly where you’re meant to be.
The Coastal Cowgirl Collection by The Lullaby Club is designed for mums who want ease, comfort and confidence wrapped up in outfits that still feel cool, feminine and put-together.
Launching 04.02.26, this collection blends soft coastal tones with subtle cowgirl energy, giving you outfits for mums that move from school drop-off to coffee runs, beach walks and long afternoons without needing a second thought. This is everyday dressing made easier and better for motherhood.
Because at The Lullaby Club, we don’t believe mums should have to choose between comfort and style. Our outfits for mums are designed to do both.
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Meet Coastal Cowgirl: Your New Everyday Uniform
The Coastal Cowgirl Collection is all about outfits for mums that feel relaxed, versatile and intentional. Featuring exclusive prints designed in collaboration with Art by Saint, this drop brings together coastal calm and cowgirl charm in a way that feels wearable, elevated and timeless.
Think breathable fabrics, flattering silhouettes and thoughtful design details that support you through pregnancy, postpartum and every stage beyond. These outfits for mums are built to mix, match and stay in high rotation because real life needs real wardrobes.
Tops Designed With Motherhood in Mind
When it comes to outfits for mums, the right top changes everything and this collection delivers. Every piece is designed to make outfits for mums feel supportive, comfortable and easy.
Olivia Maxi Dress
Featuring discreet breastfeeding zips, a drawstring waist, a modesty clip and a flowing rayon fabric, this dress is made for comfort without compromise. One of those outfits for mums that feels instantly polished with zero effort.
Indie Maxi Dress
Crafted in breathable cotton with front ties and a modesty clasp, Indie is soft, feminine and practical. Perfect for mums wanting easy access without sacrificing style.
Slouchy Tee
A cult favourite for a reason. Made from cotton with hidden side zips, this is one of those outfits for mums you’ll reach for on repeat.
Lacey Shirt
Button-down, lightweight rayon and endlessly versatile ideal for breastfeeding and everyday comfort.
Effortless Sets That Do the Work for You
The secret to stress-free outfits for mums? Sets that style themselves.
Pair any of the Coastal Cowgirl tops back with:
Posey Pants
Lacey Skirt
Matilda Shorts
All crafted in soft rayon with elastic drawstring waists, these bottoms are bump-friendly, postpartum-approved and made for movement. These are the kind of outfits for mums that look intentional but feel like loungewear and that’s exactly the point. Mix prints, pair textures, wear them together or apart. Coastal Cowgirl was designed so your wardrobe works harder, not you. Real life, real bodies and the season you’re actually in.
Shop The Styles
The TLC Icons Mums Keep Coming Back To
Alongside Coastal Cowgirl, we know there are outfits for mums you already swear by and for good reason.
Florence Top (hello reversible design)
Avalon Maxi Smock
Billie Shirt
Florence Mini Dress
Essentials Tee
These styles remain core to The Lullaby Club because they deliver what mums actually need: comfort, coverage, flexibility and timeless appeal. They’re not trend pieces they’re forever outfits for mums.
Worn by Mums, Loved by the Community
The best part of The Lullaby Club? The women who wear it.
Our outfits for mums are worn daily by real women in our Club Community: school mums, new mums, mums-to-be and women who simply love effortless fashion. This collection is already being styled by our community ambassadors, proving just how wearable Coastal Cowgirl really is.
Inside the Club Community, mums share outfit inspo, sizing advice, styling tips and real-life feedback making it easier than ever to find outfits for mums that actually work. Join the Club Community to see how real mums style Coastal Cowgirl and be part of something genuinely supportive.
When & How to Shop Coastal Cowgirl
- Launching 04.02.26
- 9AM AEST — Club Community Early Access
- 10AM AEST — General Public
Club Community members receive early access, sneak peeks, try-ons and the launch password before anyone else. If you’re serious about securing the best outfits for mums, this is where you want to be.
Final Thoughts
At The Lullaby Club, it’s never just about clothes it’s about how they fit into your life. From school drop-offs to beach walks, coffee dates to couch moments, our outfits for mums are designed to move with you, support you and make getting dressed feel easy again.
The Coastal Cowgirl Collection is just one chapter in the bigger TLC story a story built on comfort, community and women showing up for one another. And the best way to stay in the loop? Come hang out with us where the magic happens daily.
Follow along, get inspired, and stay connected across all our platforms:
- Instagram: @thelullabyclub
- TikTok: @thelullabyclub
- Pinterest: @thelullabyclub
- Facebook Group: The Lullaby Club Community
Whether you’re discovering us for the first time or you’ve been here since the beginning, we’re so glad you’re part of it. Because the best outfits are the ones you live in and the best part of The Lullaby Club will always be the women who wear them.
See you inside,
Jayde xx
The Author : Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
Shop The Latest Collection: Cabana Club
Frequently Asked Questions
When does the Coastal Cowgirl collection launch?
The Coastal Cowgirl Collection launches February 4th, 2026. Club Community members get early access at 9am AEST, with the general public launch at 10am AEST.
How do I shop the Coastal Cowgirl collection early?
Join The Lullaby Club Community on Facebook. Before every launch, we lock the website and share a password in the group, giving members access one full hour before the public. Early access = first pick, no stress.
Are the Coastal Cowgirl styles breastfeeding and pregnancy friendly?
Yes. Every piece in the Coastal Cowgirl Collection is designed with motherhood in mind.
Features include:
Discreet breastfeeding zips
Modesty clasps and front ties
Elasticated drawstring waists
Bump-friendly and postpartum-ready fits
Comfort and function always come first.
How do I join The Lullaby Club Community?
You can join The Lullaby Club Community via our Facebook group. Inside, you’ll find styling inspo from real mums, early access to collections, restock alerts, exclusive giveaways, and a supportive space to connect with like-minded women. It’s where the best outfits and the best perks begin.
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