There's something we've always believed at The Lullaby Club: the women who wear our clothes know them better than anyone. They know how the Florence Dress sits on their shoulders after a long day. They know whether the Posey Pants run long. They know which styles feel like a hug and which ones need a little convincing.
So when we started thinking about how to build a better women's clothing size guide, one that actually reflects how our clothes fit on real bodies across our full size range. We knew the answer wasn't going to come from us sitting behind a desk. It was going to come from our community.
In The Blog:
The Day We Brought Everyone Together
We opened our doors to five incredible women from the TLC community and invited them to spend the day with us building the most honest women's clothing size guide Australia has ever seen. Not as models. Not as influencers. Just as themselves. Real women, real bodies, real opinions about how our clothes actually fit.
We had Talitha with us in a small, Lianna in a medium-large, Claudia in a large-extra large, Chloe in an extra extra large, and Karen rocking a 3XL. Together with me, Jayde, your stylist and creative director, wearing an XS, we covered our entire women's clothing size guide Australia range from XS all the way through to 3XL.
We spent the day moving through our 10 core styles (plus one new core style on the way) together. Trying things on. Talking honestly about fit, length, how things feel when you actually move in them. There was a lot of laughter, a lot of real conversation, and genuinely some of the best feedback we've ever received about how our pieces fit.
The photos from that day are some of my favourites we've ever taken. Not because they're perfectly lit or carefully posed, but because they're real. You can feel the energy of a room full of women who genuinely love what they're wearing and aren't afraid to tell you exactly what they think.
Why We're Building a Better Women's Clothing Size Guide
Here's something we don't talk about enough: shopping online for women's clothing when you're not a straight size 10 can be exhausting. You read the women's clothing size guide Australia brands provide. You check the reviews. You order two sizes just in case and sometimes you still get it wrong.
We want to change that for every woman who shops with us.
Right now, we're in the middle of making the TLC website more user friendly and a huge part of that is building a women's clothing size guide Australia can trust, one that actually reflects how our clothes fit on real bodies across our full size range. Not just one body. Not just one size. Every size we make, represented honestly, with real fit data from the women who wear it every day.
That's where the TLC Community Fit Finder comes in. It's our way of crowdsourcing the most accurate, community-driven women's clothing size guide Australia has ever had and that's where we need your help.
Here's How You Can Help (And Get 20% Off For Doing It)
The TLC Fit Finder is one of the most straightforward things you'll ever do. Here's all it takes:
Visit Fit Finder on our website, fill in a quick section about you: your name, height, and usual size. Then select any of our 10 core styles that you own and answer a few honest questions about how they fit. Size you ordered, how it sat on your body, length, fit through the bust and waist, that kind of thing.
Review two or more styles and we'll automatically send a 20% off discount code straight to your inbox. Valid on full priced products, sent instantly, yours to use within 7 days.
The 10 styles included in the women's clothing size guide are the ones you know and love. And that 20% off? Use it to shop any of these styles knowing the size guide was built by women just like you because that's exactly the point. A better women's clothing size guide means better shopping decisions for every woman in Australia who loves TLC, and you deserve both.
To Talitha, Lianna, Claudia, Chloe & Karen
We just want to say thank you. Thank you for giving up your day to help us build something that's going to help thousands of women shop women's clothing in Australia with so much more confidence. You showed up as yourselves. No pretending, no performing and that energy is exactly what TLC has always been about.
Every woman who fills in the Fit Finder is doing the same thing you did that day. Showing up for the next woman. Helping her find her fit a little easier than you did. Together we're building the most honest, most inclusive women's clothing size guide Australia has ever seen.
That's community. And we're so proud of ours.
Ready to help us build the TLC women's size guide and grab 20% off for doing it?
Takes about 5 minutes. Helps thousands of women shop with confidence. And yes 20% off is waiting for you on the other side.
Stay Connected With The Lullaby Club
The Fit Finder is just one small part of everything we're building here at The Lullaby Club and we're so grateful you're part of it. Every response, every review, every woman who shows up for the next woman is what makes this community something we're endlessly proud of.
If you'd like to keep following along, from new collections and community events to behind-the-scenes moments with our team and the women who make TLC what it is, you can stay connected with us here:
Instagram: @thelullabyclub TikTok: @thelullabyclub Pinterest: @thelullabyclub Facebook Group: The Club Community
Thank you for being part of the TLC community. We wouldn't be here without you.
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
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What is the Fit Finder?
The TLC Fit Finder is a community-driven initiative where women who already own TLC pieces share honest feedback about how each style fits their body. Your responses help us build more accurate fit guides on our website so that every woman, across every size, can shop with confidence.
How do I get my 20% off discount code?
Simply visit the Fit Finder at thelullabyclub.com.au/pages/fit-finder-data-collection, complete the "About You" section, and review two or more styles you already own. Once you've submitted your second review your unique 20% off code will be sent automatically to your email within minutes. The code is valid on full priced products, is single use, and expires 7 days from the date it's issued.
Which styles are included in the Fit Finder?
The Fit Finder currently includes our 10 core TLC styles: the Lacey Skirt, Florence Dress, Florence Top, Lacey Shirt, Essential Tee, Posey Pants, Matilda Shorts, Essential Pants, Essential Shorts, and the Slouchy Tee. You only need to own a style to review it, and you can review as many as you like.
Why does TLC need my fit feedback?
We're in the middle of making our website more user friendly for every woman who shops with us and that means building fit guides that reflect real bodies across our full size range from XS to 3XL. Every response makes it easier for the next woman to find her best fit. This is community built, by community, for community and we couldn't do it without you.
