At The Lullaby Club, we believe that everyone deserves to feel stylish, comfortable, and confident, especially through all phases of life.

That's why we're thrilled to introduce our latest collection, Bloom. This collection embodies everything we stand for – sustainability, inclusivity, and effortless elegance.

With its neutral floral print, featuring soft beige and white hues, the Bloom Collection is designed to add that splash of something to your wardrobe with ease.

The collection includes our cult favourite Avalon Smock Dress and a modern twist on our Lounge Shirt, Shorts and Pants.

Follow along as we go in-depth on the fit and sizing of the Bloom collection.

BLOOM | LAUNCHING 20.09.23

Model wears:

Paris (curly dark hair) L/XL, 178cm, Hips 123cm, Waist 90cm, Bust 105cm.

Chanelle (dark hair) S/M, 178cm, Hips 103cm, Waist 69cm, Bust 83cm.

Sizing recommendations:

• Our Avalon Smock is an oversized and roomy style, depending on measurements majority of customers happily size down once from their normal size.

• The new loungewear fit is true to size, if you're already familiar with the sizing in our original loungewear, you can confidently choose the same size for your Bloom pieces.

Buttercup Bloom Avalon Smock

$130

• Oversized smock style
• Functional Button & pocket detail
• Billowing sleeves with elastic cuff
• 100% Cotton Fabrication
• Pregnancy & Breastfeeding friendly

SIZE	FIT	LENGTH	BUST	WAIST
XS	6-8	87CM	124CM	142CM
S/M	10-12	91CM	132CM	150CM
M/L	14-16	94CM	142CM	158CM
L/XL	18-20	97CM	150CM	166CM
XXL	20-22	100CM	158CM	174CM

Buttercup Bloom Lounge Shirt 

$79.95

• Oversized and boxy fit
• Mid length sleeves 
• 100% Cotton Fabrication 
• Pregnancy and breastfeeding friendly

SIZE	FIT	LENGTH	BUST	BOTTOM WIDTH	SLEEVE LENGTH
XS	6-8	71CM	63CM	63CM	30CM
S/M	8-10	72CM	65CM	65CM	31CM
M/L	12-14	73CM	68CM	68CM	32CM
L/XL	16-18	74CM	71CM	71CM	33CM
XXL	20-22	75CM	74CM	74CM	34CM

Buttercup Bloom Lounge Pants

$99.95

• Elastic waist with drawstring
• Pockets
• Roomy wide leg fit
• Pregnancy friendly

SIZE	FIT	OUTSIDE SEAM LENGTH	WAIST	HIP WIDTH	THIGH WIDTH
XS	6-8	105cm	31cm	63cm	37.5cm
S/M	8-10	106cm	34cm	66CM	39cm
M/L	12-14	107CM	37cm	69cm	40.5cm
L/XL	16-18	107CM	40cm	74CM	43cm
XXL	20-22	108CM	42.5cm	79cm	45.5cm

Buttercup Bloom Lounge Shorts

$64.95

• Elastic waist with drawstring
• Pockets
• Roomy a-line fit
• Pregnancy friendly

SIZE	FIT	OUTSIDE SEAM LENGTH	WAIST	HIP WIDTH
XS	6-8	37CM	33CM	57CM
S/M	8-10	39CM	37CM	64CM
M/L	12-14	41CM	39.5CM	68.5CM
L/XL	16-18	43CM	42CM	73CM
XXL	20-22	45CM	45CM	77.5CM

 

BLOOM | LAUNCHING 20.09.23

So, whether you're looking for timeless loungewear, you're expecting or simply discovering TLC for the first time, our Bloom Collection is here to make you feel effortlessly chic and comfortable.

Explore the collection, find your perfect fit, and bloom with confidence. Your style journey awaits!

Ensure to follow along on our socials (Instagram and TikTok) for more styling and launch content.

Happy shopping!

Love TLC x