International Women’s Week is a moment to pause and recognise the women who shape the spaces we love. The women who lead, create, support and show up every day with intention.
At The Lullaby Club, women are at the heart of everything we do. Behind every collection, campaign and community event is a team of women bringing creativity, ideas and care into the brand.
This week, we wanted to take a moment to celebrate the women behind TLC, while also recognising some of the incredible female founders we have had the privilege of working with along the way.
Because none of this exists without women supporting women.
In The Blog:
The Women Behind The Lullaby Club
The women behind The Lullaby Club each bring their own stories, perspectives and experiences to the brand. Together, they shape the culture of our team and the community that surrounds TLC.
To celebrate International Women’s Week, we asked the women behind The Lullaby Club a few questions about their journeys, the women who have influenced them and the advice they would give their younger selves.
Read on to hear their responses.
What does community mean to you?
"Community is everything to me. It’s the heart of what we do. Without the women who show up, support us, share their stories and wear our pieces in their real lives, we wouldn’t be here. It’s never just about clothing, it’s about connection"
Marisa
Who is a woman that shaped who you are?
"My mum, without a doubt. She’s my greatest role model. She’s shaped me into the woman I am by showing me what strength truly looks like, how to lead with confidence, and how to be a present, loving mother. Most importantly, she’s taught me that you can be strong and decisive while still being soft, nurturing, and full of heart"
Alex
What are you most proud of in the last year?
"I am proud of all my children and how far they have come. I look at each of them and over the past year they have done things at their age I could only wish for myself at their age"
Kevina
What’s one piece of advice you’d give your younger self?
" You don’t have to have everything figured out so quickly. Life unfolds in seasons, and every step is shaping the woman you’re becoming"
Kaira
What's one piece of advice you'd give your younger self?
"Do the thing that scares you. Do the thing that makes you cringe a little. I feel like I'm only now taking real leaps of faith and realising that your life is truly what you make it, your flaws don't have to weigh you down forever. And it is never, ever too late to start"
Zoe
What makes you feel powerful?
When do you feel most like yourself?
"When I’m fully present. For me, that looks like being out in nature. That's where I feel calm, grounded and truly at peace"
Jayde
What makes you feel powerful?
"Short and sweet, but being kind. It's as simple as smiling at someone you walk past whilst doing your food shopping"
Chloe
What makes you feel powerful?
What are you building for your future self?
" I want to build a small home on a little piece of land with big outdoor kitchen, a bath under the stars. Space to raise a family, a few ducks wandering around, maybe even some Highland cows to keep things interesting. A simple, beautiful, fulfilling life"
Chloe
What’s one piece of advice you’d give your younger self?
"Everything happens for a reason, don’t stress the little things and enjoy every moment."
Tyler
What makes you feel powerful?
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Celebrating Female Founded Brands
While The Lullaby Club is built by the women behind our team, we are also incredibly grateful for the women we have had the privilege of working alongside over the years.
From long time collaborators to founders featured in recent campaigns and community events, these partnerships reflect something we deeply believe in at TLC: women supporting women.
This International Women’s Week, we wanted to take a moment to highlight a few of the inspiring female led brands we have worked with, whose creativity, ambition and community spirit continue to inspire us.
Chekoh Founded by Krystal
Chekoh is a brand born from lived experience. Founder Krystal created Chekoh during her own early journey into motherhood, wanting a way to stay close to her baby while still moving through everyday life.
Her mission has always been centred around supporting women during the early stages of motherhood, a time that can be both incredibly beautiful and deeply overwhelming. Through thoughtful babywearing designs and a strong sense of community, Chekoh reminds mothers that they are capable, supported and never alone.
Chekoh has been a long time friend of The Lullaby Club. Last year we collaborated on a special collection featuring our iconic crepe fabric in classic black and brown. We’re excited to see those pieces returning this week alongside our Essentials collection.
Forever Juné Founded by Maddison
Forever June is a brand that celebrates the beauty of everyday rituals. Founded by Maddison, the brand is known for its thoughtful products designed to elevate simple moments of self care.
Maddison recently featured in our La Fleur campaign, bringing her warmth and energy in front of the camera, while her beautiful brushes will appear in our upcoming Love Notes Easter PJ campaign launching on 18.03.26.
To celebrate the launch, our ambassadors were gifted Forever June brushes alongside the pyjamas, and members of The Club Community will also receive an exclusive discount code for her website.
Sunny Side Café Founded by Lisa
Sunny Side Café is a space built around community, connection and great coffee. Founder Lisa has created more than just a café, she has created a welcoming place where people can gather, slow down and enjoy the moment.
Last year we partnered with Sunny Side Café to bring our Espresso collection to life through a special iced caramel foam latte collaboration (it was that good it became a permanent menu item). Our community was invited to visit, enjoy a complimentary drink and capture memories at the photo booth.
Moments like these remind us that fashion is not just about clothing. It is about the experiences and connections that happen around it.
Sunni Scenes Founded by Amy
Sunni Scenes was created to inspire more women to feel confident exploring the outdoors. Founder Amy built the brand around the idea that adventure, travel and nature should feel welcoming and accessible to everyone.
Through thoughtfully designed pieces and a growing community of outdoor lovers, Sunni Scenes encourages women to pack up the car, head to the beach or the bush and create their own adventures.
Amy also supported one of our favourite community events, sharing her beautiful rugs for our Brisbane Picnic Club gathering in 2025, helping create the perfect setting for an afternoon of connection and conversation.
In the spirit of celebrating community this International Women’s Week, we’re also offering a small thank you to the women who continue to show up for TLC and each other.
This Friday, customers who spend $200 or more will receive a limited Picnic Club gift with purchase, including their very own Picnic Club tote, Picnic Club light denim cap and a nourishing hair mask from Georgie Mane.
Restock Launching Wednesday at 10AM
To continue the celebrations this week, we’re also excited to share that a large restock of some of our most loved TLC pieces will be arriving this Wednesday at 10am.
This drop brings back a selection of crepe favourites and Essentials staples, including the return of our iconic black and brown crepe pieces that have been a signature part of The Lullaby Club wardrobe for years.
You’ll see the return of styles like the Frankie Top, Lainey Mini Dress, Maxi Ruby Smock Dress, Lacey Shirt, Matilda Shorts and Lacey Skirt across a range of crepe colours, alongside refreshed Essentials including the Essentials Tee, Essentials Shorts and Essentials Pants.
Whether you’ve been waiting for a restock of a favourite piece or discovering these styles for the first time, this launch brings back some of the core pieces that continue to shape the TLC wardrobe.
The restock launches Wednesday at 10am.
Restocking:
Stay Connected With The Lullaby Club
International Women’s Week is a reminder of the strength, creativity and care that women bring into the world every day.
At The Lullaby Club, we are endlessly grateful for the women behind the brand, the female founders we collaborate with and the community that continues to grow alongside us.
From the stories shared by our team to the inspiring women we’ve had the privilege of working with, this week is a celebration of what happens when women support one another.
If you would like to continue following along with everything happening at TLC, from new collections and community events to behind-the-scenes moments with our team, you can stay connected with us here:
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Pinterest: @thelullabyclub
Facebook Group: The Club Community
Thank you for being part of the TLC community.
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
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Why is The Lullaby Club celebrating International Women’s Week?
International Women’s Week is an opportunity to recognise and celebrate the women who shape our brand, our community and the businesses we collaborate with. At The Lullaby Club, women are at the centre of everything we do, from the team behind the scenes to the community who wear our pieces in their everyday lives.
Who are the women behind The Lullaby Club?
The Lullaby Club is built by a team of women who bring their own experiences, ideas and creativity to the brand. From design and marketing to community events and customer support, each woman plays a role in shaping the TLC community.
Which female founded brands has The Lullaby Club collaborated with?
Over the years, The Lullaby Club has worked with several inspiring female founders including Chekoh, Forever June, Sunny Side Café and Sunni Scenes. These collaborations celebrate women supporting women and building meaningful communities together.
When is the next TLC restock launching?
A large restock of TLC favourites will launch on Wednesday at 10am. The restock includes popular crepe styles and Essentials pieces, featuring the return of our iconic black and brown crepe designs.
