At The Lullaby Club, every single piece we make starts with a woman in mind. Not just any woman, you. The woman who is pregnant, postpartum, breastfeeding, or somewhere in the beautiful, messy in-between. The woman who still wants to feel like herself while doing the most important thing she has ever done. Every stitch. Every detail. Every intention. There is always a why behind what you're wearing and that why is always you.
This isn't a brand that makes breastfeeding friendly fashion as an afterthought. TLC is a brand built from the ground up for mothers — where function and style are never in competition. Where you never have to choose between feeling beautiful and feeding your baby.
Here's everything you didn't know your wardrobe was missing.
In This Blog
Why Most Breastfeeding Friendly Fashion Gets It Wrong The Florence Top | The Best of Breastfeeding Friendly Fashion Shop Florence Top & Dress The Essential Tee | Breastfeeding Friendly Fashion Hidden in Plain Sight Shop Tees With Zips The Avalon Smock Dress | Breastfeeding Friendly Fashion You'll Live In Shop Avalon Smock Dress The Olivia Maxi | The Most Thoughtful Dress in Breastfeeding Friendly Fashion Shop Olivia Maxi Dress The Full Range of Breastfeeding Friendly Fashion at TLC From Talisha | One of Our Own Frequently Asked Questions Stay Connected With TLCWhy Most Breastfeeding Friendly Fashion Gets It Wrong
Before we dive in, here's what makes TLC different from every other nursing wear brand in Australia.
Most nursing friendly outfits are designed to be functional. That's it. You can spot them from across the room by the ruching, the panel, the awkward flap. The tell-tale signs that say "I am a mum and I have reached for convenience."
TLC doesn't do that. Every piece in our range features thoughtful, intentional design for mothers — with discreet breastfeeding zips hidden in seams, button down fronts that make feeding effortless, drawstrings that accommodate your bump, modesty clasps and versatility that gives you two completely different looks. You'll never look at a TLC piece and see the function. But you will always feel it. That's exactly how we designed it.
Shop Breastfeeding Friendly Fashion
The Florence Top | The Best of Breastfeeding Friendly Fashion
If there is one piece that embodies everything nursing friendly clothing should be, it is the Florence Top.
Here's the thing — it isn't one top. It's two.
Way one: Wear it with the ties at the front. Style them loose for a relaxed, effortless look. Tie them neatly for something more intentional. Either way, you look like you got dressed on purpose, even if you didn't.
Way two: Flip it around. The back becomes the front. A completely new silhouette. A completely different outfit. Same top, different woman, different day.
And hidden in the top? Two discreet underbust breastfeeding zips. Invisible from the outside. Completely effortless when you need them. No fumbling. No fuss. No one needs to know.
This is nursing wear that doesn't look like nursing wear. That's the whole point.
"I have worn this since I was 34 weeks pregnant and continue to wear it 2 weeks postpartum. The zips are amazing for a feed on the go and it's such a nice fabric for QLD weather."
The Florence Dress features the same discreet underbust zip system. All the beauty of the Florence Top in a mini dress silhouette.
Shop Florence Top & Dress
Shop All Florence StylesThe Essential Tee | Nursing Friendly Clothing Hidden in Plain Sight
You already know the Essential Tee. You've probably been reaching for it since the day it arrived. Soft. Oversized. The kind of tee that goes with everything and makes everything better.
What you might not know is that it has two discreet breastfeeding zips — one on each side, hidden completely within the seam. This is nursing fashion at its most invisible. From the front, it looks like your favourite tee. From the inside, it's the most functional thing in your wardrobe.
No special nursing panel. No awkward flap. No ruching that draws attention. Just a tee that looks exactly like a tee and does so much more.
"It's a nice thick cotton material and feels quite premium — the side zips make it easy to breastfeed and I'm loving how relaxed it is on my body, isn't tight at all around my neck or tummy."
Available in every colourway. XS to 3XL. Because every body feeding deserves to feel beautiful.
Shop Tees With Zips
Shop Essentials TeeThe Avalon Smock Dress | The Nursing Dress You'll Live In
The Avalon Smock Dress is the dress you reach for on the days when you want to feel put together without trying. Effortless, feminine and completely considered. The button down front makes this one of the most practical maternity and nursing dresses in the entire TLC range.
Open a button. Feed your baby. Button it back up and you look exactly as beautiful as you did before. The smock silhouette also moves with you through pregnancy, postpartum and every season beyond. This is the dress that stays in your wardrobe long after the breastfeeding chapter closes.
"Bought this at 30 weeks pregnant and it covers my bump perfectly. I'm 170cm and it just reaches a few cms above my knees, exactly what I wanted."
Shop Avalon Smock Dress
Shop the Avalon Smock DressThe Olivia Maxi | The Most Thoughtful Nursing Maxi Dress in Australia
The Olivia Maxi is for the woman who wants to feel completely herself — dressed, beautiful, unhurried — while still having everything she needs in the most discreet way possible.
What makes the Olivia Maxi special is that it doesn't just do one thing. It does three. A modesty clasp at the neckline keeps you covered and comfortable. Discreet side zips on both sides give you quick, easy breastfeeding access without disturbing the silhouette. And the full length maxi cut means you look effortlessly elegant from every angle, at every stage.
This is postpartum dressing at its most effortless. It just works — beautifully, quietly, always.
"The cut, the colour, I love everything about this. Perfect as a brand new mum to both feed in and also still feel elevated and put together."
Shop Olivia Maxi Dress
Shop the Olivia Maxi DressThe Full Range of Breastfeeding Friendly Fashion at TLC
The Florence Top and Dress. The Essential Tee. The Avalon Smock Dress. The Olivia Maxi Dress. These are your go-tos — the pieces built specifically for every stage of motherhood with function woven invisibly into every seam.
But our nursing clothes range doesn't stop there:
Lacey Shirt | Button Down Front
Indie Maxi Dress | Two Front Ties
Ruby Maxi Dress | Button Down Front
Every piece. Every intention. Every stitch for you.
Shop All Breastfeeding Friendly FashionFrom Talisha | One of Our Own
Our community member Talisha is 5 months pregnant, mum of three and has been wearing TLC through her seasons of motherhood. When we asked her what nursing friendly clothing means to her, she said it best:
"You dress for life when you shop with TLC. I'm not just going to wear this during my pregnancy. I'm going to wear it postpartum and then out to brunch with the girls."
That's everything to us too.
Frequently Asked Questions
What makes TLC breastfeeding friendly fashion different to other nursing wear?
TLC pieces are designed to look like beautiful, everyday fashion first. The breastfeeding function is always there but completely invisible. No nursing panels, no obvious flaps, no ruching. Just stylish breastfeeding friendly fashion that nobody can spot from the outside.
Can I wear TLC pieces if I'm not breastfeeding?
Absolutely — and that's the whole point. Every piece is designed to look and feel beautiful regardless of whether you use the feeding function. The zips are invisible, the buttons are stylish, the ties are a design feature. You wear TLC because you love it. The function is just always there when you need it.
What sizes does TLC come in?
Every style in the TLC range is available from XS to 3XL — because every body, at every stage of motherhood, deserves to feel beautiful in their nursing wear.
How do I care for my TLC pieces?
Each piece comes with specific care instructions on the label. As a general rule: cold wash, gentle cycle and lay flat to dry to keep your TLC pieces looking and feeling their best for longer.
Stay Connected With TLC
The pieces in this blog are just the beginning of everything we're building at The Lullaby Club — a brand, a community, and a wardrobe of nursing friendly clothing designed entirely around you.
If you want to be first to know about new collections, exclusive community events, ambassador applications and behind the scenes moments then join our community on Facebook. It's free, it's warm, and it's full of women just like you.
Instagram: @thelullabyclub TikTok: @thelullabyclub Pinterest: @thelullabyclub Facebook Group: The Club Community
Thank you for being part of the TLC community. We make every piece for you.
Jayde x
Jayde is the Creative Director and Stylist at The Lullaby Club, bringing each collection to life through campaign direction, styling and content. She creates fashion-led and educational content designed to make getting dressed feel effortless for every stage of motherhood.
