Tuesday last week we invited 17 beautiful women to help us shoot our latest Denim Campaign.

Tuesday 2nd August 2022

All hands on deck from the Lullaby Club team to help begin the day.

Our beautiful models started to arrive at 9am to begin shooting.

All of our gorgeous ladies were welcomed with their own personalised Maxi Robe - you can shop TLC robes here

At 9:15am we begin the shoot, up first mother and daughter duo Gabrielle and Arielle. Gabrielle wears a size 14 and Arielle wears a size 6 in the Zoe Denim Jeans.

All the gals got dresses in their Denim paired with the Rue Knit Tee in White.

Katie, Lucy, Amy, Ali, Alivia, Tahlia, Taylah, Sabine.

Snacks are always an essential in the Lullaby Club HQ! Charcuterie boards are on at 10:30am.

All the gals getting to know each other while they wait to shoot.

Marisa sharing ideas with Christine, Gabrielle and Sabine.
Lucy and Ali shoot together in sizes 20 and 22. Christine, Christie and Baby Lexi hang out while waiting to shoot.

We want to say a HUGE thank you again to everyone who came and made this denim campaign so special. We appreciate you all more than you know!
We can't wait for you to get your hands on Lullaby Club Denim. Shop the collection online now

Sending love from the Lullaby Club family xo
Alex, Abby, Zoe, Kaira, Kevina and Marisa.