Okay. Deep breath.
This one’s for the girls who’ve been with us through every drop, every haul, every “should I get both colourways?” moment. For the women who turn a Facebook comment into a full-blown hype thread. For the mamas, the dreamers, the soft-life queens. This one’s for The Club Community.
When we say this brand wouldn’t exist without you, we mean it. So this month, we took our love off-screen and into the hills of Carool, NSW, where we hosted our first-ever Lullaby Chateau. A once-in-a-lifetime brand getaway made just for you!
And yes, there were tears. And gift bags. And (of course) outfit changes.
We flew in five members from The Club Community —Bec, Vaish, Jordy, Maddi, and Gama—from across Australia to join us in the ultimate weekend of connection, cozy fits and surprise garden parties. Picture this: scenic views, soft knits, florals in every corner and the kind of belly laughs that make your cheeks hurt.
Because at The Lullaby Club, we’re more than just an Australian fashion brand. We’re a community-first, women-led brand built on loyalty, realness, and making mums feel like muses.
So whether you were one of the five, part of the ten extra guests at the Garden Party, or cheering us on from the group chat—we made this for you. All of it.
Ready for the behind-the-scenes magic? Keep reading bestie.
In The Blog:
The Club Community: Operation Chateau
It all started with a crazy little idea and a whole lotta love for The Club Community.
After watching our Facebook group grow to over 24,000 women, we knew it was time to take things offline and give back in a way that felt real. Not just a discount code. Not just a shoutout. But an actual, real life experience. Something that said: “We see you. We appreciate you. Let’s hang out in a scenic villa and talk about life, girlhood and our favourite dresses.”
So, we dreamed up the Lullaby Chateau —our very first brand getaway made exclusively for you. We put out an application and within days over 500 entries from members of The Club Community came pouring in. Stories that made us cry. Applications that made us howl with laughter. It was clear that you are the heart and soul of this brand.
Narrowing it down was nearly impossible, but somehow we landed on five absolute gems— Bec, Vaish, Jordy, Maddi, and Gama. Five women from all across Australia, with one thing in common: they radiate that TLC energy. Kind, creative, stylish, supportive. The kind of women who lift others up in the comments section and look fab doing it.
From there? Operation Chateau was officially on.
The Magic Behind The Screens
Before we even set foot in Carool, the magic started behind the screens.
Step one? Telling the girls they’d been chosen. But of course, in true Lullaby Club Community style, we weren’t about to just send a boring email. Nope. We jumped on secret phone calls to deliver the big news face-to-face (cue squeals, happy tears, and shocked silence—we felt every emotion with them).
From there, the countdown was on. We teamed up with our friends at Floraly, who delivered dreamy blooms straight to each of the winners’ doors—a Chateau-worthy invitation wrapped in flowers. The girls received official invites, personalised notes and all the excitement.
We sent packing lists, made group chats and spilled just enough tea to keep them guessing but, the hardest part was leeping everything else a surprise. Because the Lullaby Chateau wasn’t just a cute content moment. It was a full-blown love letter to the women who made this community what it is. A once-in-a-lifetime getaway, wrapped in cozy knits, good food and even better company.
The vibes were high, the planning was extra (in the best way) and we were officially on our way to curating a weekend none of us would forget.
Touchdown: Lullaby Chateau
A dreamy little pocket in Northern NSW, scenic and sun-dappled, aka the perfect spot for a weekend away with your besties (and let’s be honest, a Pinterest-worthy backdrop for our very first Lullaby Club Community getaway).
Our TLC team rolled in the day before the magic officially began, ready to transform the house into Chateau-core perfection. First order of business? Food. Always. We stocked the fridge—and when we say stocked, we mean every fridge. Think ready-to-go meals and swoon-worthy desserts from our friends at Rosebed and Finch . Yes, the wine fridge was absolutely involved. Naked Wines came through with the most beautiful lineup of bottles to sip and celebrate with.
Each of the five bedrooms became a personalised haven. Every guest got their own space to unwind, complete with a Lullaby Chateau silk pillowcase and sleep mask, an Ava Pointelle Set to slip into after sunset, a sneak peek outfit from our upcoming At The Chateau collection (because of course we had to style them in something special to take home), and the sweetest lineup of gifts from brands we adore— LSKD , De Lorenzo , Peppr Beauty, Your Bliss Parfum, Luxey Cup and Floraly .
Together, these brands helped us create a space that wasn’t just beautiful—but full of thought, intention, and a whole lotta love. Because when it comes to the Club Community , we don’t do halfway.
With everything in place (and maybe one final snack run), we called it a night and tucked ourselves in early… because the next morning? Our guests were arriving. And everything was about to get real. ✨
The Moment Had Finally Arrived!
Our five guests stepped out of the car and into the Chateau and we were giddy with excitement. Each of us from the TLC team paired off with a guest to personally walk them through the space, show them their dreamy rooms and catch those raw, real-time reactions. And honestly? The vibes were unmatched. Happy tears, frozen shock, full-body woo-girl joy, it was everything we hoped for and more.
Waiting on each bed like a little love letter from us to them: their personalised goodies from our incredible sponsors (can we get another shoutout to, their Lullaby Chateau itinerary and that magical moment where it all finally felt real.
And the best part? The fun was just getting started.
After the hugs and squeals and deep-breaths-from-happy-overwhelm, it was time to kick things off. First up? A surprise DIY charm necklace session with Perla Haus —the cutest way to settle in, sip cocktails, nibble on snacks, and channel our inner Y2K girlies with pearls, gold chains and good vibes. The tunes were on, the drinks were flowing and every necklace felt like a little souvenir of the moment we’d all remember forever.
Then came a personal styling session with me (Jayde), where we prepped each look for the Garden Party the next day (fashion fantasy incoming). The girls tried on their Garden Party outfits, we talked options, accessories, comfy-but-chic fits and all the dreamy details for their big debut.
Day one was all about connection, community and just letting it all sink in. As it hit bedtime we left the girls with one last surprise... an itinerary for day 2.
Watch The Lullaby Chateau Room Reveal!
Day One At Lullaby Chateau
Want more of Day Two?
Oh bestie, you’ll have to tune in next week when we unpack everything—from the pre-Garden Party glam to the big event itself (spoiler: it was giving main character energy in every direction).
But for now, a moment of heartfelt thanks to our five radiant guests— Bec, Vaish, Jordy, Maddi, and Gama —thank you for saying yes to the unknown and stepping into this experience with full hearts and open arms. You made the Chateau feel like home.
To our incredible sponsors— LSKD, Peppr Beauty, Naked Wines, Your Bliss, Luxey Cup, Rosebed & Finch, De Lorenzo, Floraly —you sprinkled extra magic into every detail, and we’re still not over it.
And of course, to The Club Community —our Facebook family of over 24K women who inspire, uplift and empower every day—this was for you and because of you. Your love and loyalty are the reason we do what we do, and the heartbeat behind every idea we dream up.
Want more Lullaby Chateau?
Join The Club Community to access our full photo albums and get the first word on the next big thing...
Because yes, babe we’re already dreaming up next year’s community getaway and if this one is anything to go by? It’s going to be unreal.
Until then, stay in the loop by following us on all the things:
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
Because the best part of The Lullaby Club… is you.
Love,
Jayde
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
