As we introduce two new colour ways into our Lullaby Club core range including the Lounge Sets, Lounge Pants and Avalon Smocks. We knew we had to create the perfect imagery that captures the essence of Lullaby Club's core pieces.
Which is inclusive, comfortable and versatile.
The field chosen for this photoshoot was truly a sight to behold. Nestled on a hillside, with a dense and enchanting forest surrounding it, the location exuded a sense of tranquility and serenity.
Nyamuoch, a radiant mother, and her three children were the heart and soul of this photoshoot. Nyamuoch's youngest, a four-month-old bundle of joy, highlighted the importance of the Lullaby Club's maternity-friendly designs. And her two gorgeous older children aged three and five frolicked and played comfortably in our mini core styles.
"A mother's love is the greatest power in the human heart." - Maya Angelou
LOUNGE CAPSULE | 26.07.23
From gentle moments of breastfeeding to joyful laughter with her older children, Nya's love for her family shines through. 
With thoughtful features such as feeding access via buttons down the bust, extra fabric for comfort during pregnancy and postpartum, and soft, high-quality sustainable materials, our core styles truly celebrate and accommodate the beauty and uniqueness of every mother's journey.
The soft green grass and delicate wildflowers gave the impression of being amidst the Swiss mountains, transporting both the models and creators to a magical setting that perfectly complemented the Lullaby Club's brand ethos.
We truly understand that motherhood is a journey to be embraced, and each and every one of our pieces are a testament to our commitment to making all women feel seen, heard, and beautiful throughout all phases of life.
We cannot wait to share more from this breathtaking shoot. Our customers are what make The Lullaby Club so special and we hope to continue making powerful pieces for all to wear.
LOUNGE CAPSULE | 26.07.23
Stay tuned via our socials for more content and details on this special capsule collection.
Love TLC x
