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Denim 2.0 in The City

Denim 2.0 in The City

Celebrating the launch of our much-anticipated Denim 2.0 collection, we recently embarked on an exciting adventure in the heart of Brisbane City.

We took to the bustling streets, capturing captivating content that perfectly complemented the essence of the neutral denim range. This blog post takes you behind the scenes of this exciting content day, revealing why it was an ideal match for the collection. 

The Denim 2.0 collection from Lullaby Club is a harmonious blend of timeless style and modern sophistication. The neutral denim palette worked perfectly alongside the cities historical buildings.

The cool, minimalistic, and chic streetwear aesthetic resonates with another side to the Lullaby Club's customers, making this collection an absolute wardrobe must-have.

DENIM 2.0 | LAUNCHING 12.07.23

We stopped at the beautiful @twosons.coffee.co to get our coffee fix and utilise both the gorgeous interior and exterior of the place. The colour palette of the denim range paired perfectly with the historical buildings of the CBD.

Two Sons Coffee Co: 149 Edward Street, Brisbane City.

The warm and cosy feeling of this cafe gave us the essence of New York city. A little nook amongst the hustle bustle, perfect for someone on the go, ready for a caffeine hit. This feeling resonates with the Denim collection, oozing vibes of: Vintage, minimal, throw-on-and-go chic.

We then grabbed our things and took off to the next location. It was a busy day in the city but we felt so comfortable strutting around in our Denim 2.0 pieces. Along the way we found more spots that matched the Denim perfectly, so we had to snap those detail pics.

The posters were a fun addition to the day, taking important statements that represent the driving purpose behind our collections and placing them for the world to see. But don't worry, we came back to remove these to ensure we didn't litter.

We then parked up in the Queens Gardens which was such a perfect spot, showing some more greenery in our images against the grand structures. We of course had to snack on the wonderful treats we acquired from @twosons.coffee.co as well.

Yin and Yang detailing. You can mix and match these neutral detailings as much as you'd like, creating perfect pieces for a capsule wardrobe. We love the way the stitching flows perfectly with the tanks. Making it a seamless look from day to night.

DENIM 2.0 | LAUNCHING 12.07.23

We hope you enjoyed coming along on this adventure. We cannot wait to see how you all style and capture Denim 2.0.

Check out our Size Guide blog to ensure you find the perfect fit on launch day. 

And don't forget to tag us @lullabyclub when you share on your socials, we love to see you! 

Love TLC x 

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