Something big is coming to Redcliffe and if you have been looking for a women's clothing store that actually gets it, this one is for you. The Lullaby Club is opening its first ever physical women's clothing store and it is coming home to exactly where it was always meant to be. Redcliffe.
It Was Always Going to Be Redcliffe
The Lullaby Club did not start with a business plan. It started with a feeling: that women deserved clothing that worked as hard as they did, looked good doing it and actually fit the real shape of their lives.
That feeling took root right here, in Redcliffe. This community found us before we were even really a brand. They wore our pieces to school drop-off and to brunch and to hospital appointments and to the beach. They talked about us in their mothers groups and their Facebook communities and their group chats. They told their friends. And those friends told their friends.
Redcliffe did not just support The Lullaby Club. Redcliffe built it.
So when it came time to open our first physical women's clothing store, there was never really a question about where it would be. This one belongs here. This is a homecoming.
What Makes This Women's Clothing Store Different
There are plenty of places to shop in Redcliffe but there is not another women's clothing store quite like this one.
The Lullaby Club was built around real women and real life. Every size from AU 6 to 26. Styles designed for pregnancy, breastfeeding, postpartum and every other version of everyday life but, also just for any woman who wants to get dressed and feel genuinely good about it. Fashion that is functional without ever being boring. Comfortable without ever looking it.
Our team will be in store to help you find your fit, understand the fabrics and figure out what works for your body and your life right now. Whether you are newly postpartum, mid-pregnancy, breastfeeding, or simply a woman who deserves a wardrobe that works as hard as she does, this store was made for you.
This is not just another women's clothing store in Redcliffe. It is a space built around the women who wear TLC every single day and finally, you can come in and feel it for yourself.
Where to Find Us
Our Redcliffe women's clothing store will be at 177 Redcliffe Parade, Redcliffe QLD 4020, right on the esplanade, with street parking available out front.
We chose this location intentionally. The esplanade is the heartbeat of Redcliffe. It is where the community gathers, where mornings start and where afternoons slow down. It felt right to be there.
When Are We Opening?
We are opening Late May 2026. We are putting the finishing touches on everything and we want to get it exactly right before we open the doors.
The exact date will be announced very soon. If you want to be the first to know and to get access to exclusive early opening offers, head to our store page and sign up. We will send the confirmed date straight to your inbox the moment it is live.
Trading Hours
Once the doors are open, here is where you will find us:
Monday to Wednesday — 9:00am to 4:30pm
Thursday — 9:00am to 7:00pm
Friday — 9:00am to 4:30pm
Saturday — 8:00am to 3:30pm
Sunday — 7:00am to 2:30pm
Late night Thursday trading for anyone who needs a little extra time in the week and early Sunday mornings for those who love a slow start to the weekend.
A Note From Marisa
I started The Lullaby Club because I believed women deserved better. Better fit. Better fabric. Better design that actually thought about what a woman's body goes through and what her life looks like day to day.
Redcliffe believed in that from the very beginning. Long before anyone else was paying attention, this community was wearing TLC and sharing it and showing up for it. They are the reason we are here.
Opening this women's clothing store is not just a business milestone for me. It is personal. It is the brand coming back to the place that made it and saying thank you in the only way that really means something. By showing up.
I cannot wait to see you in store.
Marisa x
Be the First Through the Door
Head to our store opening page to sign up for the exact opening date and exclusive early access offers: visit the store page here.
Stay Connected
Stay across everything happening at TLC from the store opening to new collections and community events, across all of our platforms.
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Pinterest: @thelullabyclub
Facebook Group: The Club Community
Thank you for being part of the TLC community. We made this for you.
Jayde x
