The Avalon Smock Dress: Our Most-Loved Dress

The Avalon Smock Dress is more than just a piece of clothing; it's a defining part of The Lullaby Club’s journey and a testament to our commitment to effortless, inclusive fashion. Launched in 2018 as one of our first designs, it quickly became a beloved staple for women who value both comfort and style. The dress was inspired by a transformative time for founders Kevina and Marisa Taschke, a mother-daughter duo. Marisa, expecting her second child, wanted a versatile dress that would suit busy women—mums and beyond.

While designed with mums in mind, the Avalon Smock Dress is perfect for anyone who loves a throw-on-and-go look. Its practical features, such as a button-down front for easy breastfeeding, elastic sleeves that can be styled up or down, and true pockets, make it ideal for everyday wear. Whether you’re running errands, relaxing at home, or heading out for a casual outing, this dress adapts to your needs.

With over 15 colours and patterns to choose from, plus limited edition prints regularly launching, the Avalon Smock Dress offers something for every woman’s style. Its timeless design and functionality make it a must-have for those seeking comfort and effortless chic in one dress.

The Avalon Smock Dress is designed with your comfort in mind, crafted from premium, breathable fabrics that offer a perfect balance of softness and durability. Whether you're out and about, relaxing at home, or enjoying a casual day at the beach, this dress ensures you stay comfortable all day long. The high-quality material is not only gentle on the skin but also resilient, standing up to frequent wear and washes without losing its shape or colour.

Its relaxed fit and flowing design allow for easy movement and breathability, making it an ideal choice for women in any stage of life—from pregnancy to postpartum and beyond. The Avalon Smock Dress is engineered to adapt to your lifestyle, providing a versatile, all-day comfort that is as practical as it is stylish.

Moreover, the Avalon Smock Dress is a sustainable choice for your wardrobe. Its timeless design and sturdy fabric mean it will remain a favourite for years to come, reducing the need for constant replacements and supporting a more eco-friendly approach to fashion. Investing in this dress is not just about embracing style and comfort, but also about making a thoughtful choice for both yourself and the planet.

One of the best parts of the Avalon Smock Dress is seeing how our incredible community of customers styles it in their everyday lives. From mums on the go to fashion-forward women looking for effortless chic, our customers have shown just how versatile this dress can be. Whether it’s paired with sneakers for a laid-back weekend look or worn over swimwear for a beach day, the Avalon Smock Dress fits seamlessly into any wardrobe.

Don’t just take our word for it—our reviews speak for themselves! Here’s what some of our customers have to say:

"Got asked twice where the dress was from on the first day I wore it... I went from one Avalon Smock to 7..." – Lisa M.

"The best smock I've ever owned! I need 10 more!"– Tayla B.

Visit our "Styled by You" page, or explore our Club Community to see real women of all shapes and sizes rocking the Avalon Smock in their own unique way. We love seeing how each person adds their personal flair, turning this versatile piece into an expression of their style. It’s truly a dress for everyone, and we’re proud to share how our customers bring it to life.