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A mother feeding her baby in front of a bush of flowers

World Breast Feeding Week: Showcasing our Breastfeeding Friendly pieces

World Breastfeeding Week (WBW) is a significant global campaign celebrated annually from 1 to 7 August . This important week aims to raise awareness about the importance of breastfeeding and its many benefits for both mother and child. The theme for this year is "Breastfeeding Support for All," emphasizing the need for inclusive support systems for all breastfeeding mothers.


At The Lullaby Club , we understand the profound journey of motherhood and are dedicated to supporting mothers at every stage. Our mission is to create functional, inclusive, and stylish fashion pieces that empower and celebrate the incredible mothers in our community. In honor of World Breastfeeding Week, we want to highlight the power of women and motherhood while showcasing our breastfeeding-friendly designs that make breastfeeding easier and more comfortable.


Breastfeeding Friendly pieces

At The Lullaby Club, we are committed to inclusivity in fashion. We believe that every mother deserves to feel confident, comfortable, and stylish, regardless of her stage in motherhood. Our collection features pieces designed with breastfeeding in mind, ensuring that our clothes are not only fashionable but also functional.


Our breastfeeding-friendly pieces include easy-access tops and dresses that allow for discreet and convenient breastfeeding. These designs incorporate thoughtful features such as hidden zippers and wrap styles , making it easier for mothers to nurse their babies anytime, anywhere.


To celebrate World Breastfeeding Week, we are excited to showcase some of our favorite breastfeeding-friendly pieces from The Lullaby Club. These designs are crafted to provide the perfect blend of style and practicality, helping mothers look and feel their best.

One of our cult favorites, the Caramel Gingham Smock Dress , offers a versatile feeding option with its button-down front, making breastfeeding convenient and stylish.


Paired perfectly with our Essentials Baby Tee , which features a comfortable stretch and discreet side zips for easy feeding, these pieces are designed to seamlessly integrate into daily life.


These authentic snapshots offer a genuine glimpse into how our breastfeeding-friendly pieces empower mothers to embrace their roles with confidence and grace.


Our Classic Lounge Sets and Pants are designed with both comfort and functionality in mind, offering effortless style for busy mums. With easy-access features that cater to breastfeeding needs, these lounge sets provide a seamless blend of fashion and practicality. 

A woman breastfeeding her child in two different outfits

Our collections also prove that maintaining style while breastfeeding is entirely possible. One image features a classic day-to-day mum fit with our Feeding Baby Tee and jeans, demonstrating how our pieces fit effortlessly into a modern wardrobe. Another showcases the Matilda Set in Lemon Print , highlighting how you can stay chic and stylish while enjoying the convenience of breastfeeding-friendly clothing.

The power of Motherhood

Motherhood is a journey of strength, resilience, and unparalleled love. Breastfeeding, as a vital part of this journey, offers countless benefits.


It not only provides essential nutrients and strengthens the bond between mother and child but also supports the health and well-being of both. Breastfeeding mothers often face unique challenges, and it is crucial to offer them the support they need to navigate this beautiful journey successfully.

Breastfeeding friendly pieces on our community

Community is at the heart of everything we do. Showcasing our community members in their breastfeeding-friendly pieces is not just about displaying our designs, but celebrating the real, raw moments of motherhood. 

A woman breastfeeding her child in two different outfits

Our pieces are designed to seamlessly integrate into their daily lives, providing the comfort and style they deserve. By sharing images and videos from our community, we aim to inspire and uplift all mothers, showing that it's possible to feel good and look great while navigating the journey of breastfeeding. 

A woman breastfeeding her child in two different outfits

These authentic snapshots offer a genuine glimpse into how our breastfeeding-friendly pieces empower mothers to embrace their roles with confidence and grace.

A woman breastfeeding her child in two different outfits

At The Lullaby Club, we are more than just a fashion brand. We are a community that celebrates and supports mothers. This World Breastfeeding Week, we invite you to join us in uplifting and celebrating the incredible women who make up our community. Share your breastfeeding stories, tag us in your photos, and let’s inspire and support each other.


Visit our website to explore our full range of breastfeeding-friendly pieces and learn more about how we support mothers at every stage of their journey. Together, we can create a world where every mother feels empowered, supported, and celebrated.


Happy World Breastfeeding Week from all of us at The Lullaby Club! Let's continue to support and uplift each other in this beautiful journey of motherhood.

Join The Club

If you'd love to take a step further and become apart of our supportive Lullaby Club community, you can join the club on our Facebook Community page .


This is a safe space where you can share your favourite Lullaby looks, ask for sizing references from fellow members, view sneak peeks of future collections and be apart of an ongoing, fun space for all.


Love TLC x

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