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A mother breastfeeding her child laying down in the grass wearing an avalon maxi smock.

Must-Haves for Breastfeeding: Essentials for Comfort and Style

Breastfeeding is a beautiful journey, but it can also come with its own set of challenges. Having the right essentials can make all the difference, ensuring that both mum and baby are comfortable and happy. With World Breastfeeding Week just having passed by, from August 1st to 7th, it's the perfect time to highlight some key pieces that make breastfeeding easier and more enjoyable. Whether you’re looking for stylish clothing that offers easy access or products that provide much-needed relief, we’ve got you covered.

The Lullaby Club: Comfort and Style for Every Stage

At The Lullaby Club, we’re not just a brand; we’re a community. Our comfy, stylish pieces are designed for all stages of life, prioritising quality, functionality, and inclusivity. We extend this commitment to women throughout their motherhood journey, with thoughtfully crafted styles that provide comfort throughout pregnancy, postpartum, and beyond.

Breastfeeding Made Easier with The Lullaby Club

Breastfeeding-Friendly Styles


Our breastfeeding-friendly styles are designed with you in mind. We understand the need for easy access, comfort, and versatility. Here are some of our key pieces and their features:

  • Tees : With options like cross-over bust and button-down front, our tees make breastfeeding convenient while keeping you stylish.
  • Dresses : Featuring invisible side seam zips and underbust zips, our dresses allow for discreet feeding in public.
  • Lounge Sets : Perfect for relaxing at home, our lounge sets come with butterfly clasps and tie-up styles for easy access.

These pieces help make feeding in public feel private and provide the comfort you need to enjoy those precious moments with your baby.

Cheekoh Carriers: Breastfeeding On The Go!

For those who are more skilled at breastfeeding on-the-go, Cheekoh Carriers is for you! Cheekoh have been creating carriers that help keep babies closer for longer since 2013. With a focus on comfort, safety, and style, parents and caregivers around the world have loved their products. Located in Queensland, Australia, and female-owned and operated, Cheekoh offers a variety of stylish carriers. 

Product Features

  • Wrap, Sling, and Clip Carriers : Available in sizes up to women’s 24 and men’s XXXL.
  • Natural Fibres : Built for softness and strength.
  • ‘Hip Healthy’ Certification : Approved by the International Hip Dysplasia Institute.

These carriers simplify parenthood by offering stylish, supportive options for keeping babies close while breastfeeding. They come in a range of colours and patterns which means you don't have to sacrifice style! Check out some outfit inspiration below for breastfeeding mums!

Get The Look:

Pure Mama Oil: Essential Care for Breastfeeeding Mums

Pure Mama’s Nipple ButterPure Mama’s Nipple Butter is a nipple saviour for breastfeeding mums and is the ultimate self-care product to add to your routine. This 100% natural and organic butter instantly soothes, nourishes, and restores dry and cracked nipples. 

a woman holding nipple butter

Key Features

  • Natural Ingredients : Calendula, NZ Native Kawakawa, Shea Butter, and Marshmallow Root extract.
  • Easy Application : Flip-top lid and non-sticky formula.
  • Safe for Baby : No need to wash off before feeding.

This butter doubles as an excellent everyday lip balm which is perfect for when you stop breastfeeding. To complete your ultimate self-care package, add our comfy PJ's to your wardrobe featuring a button-down front perfect for breastfeeding mama's.

Bare Mum: Breastfeeding Friendly Bras

Bare Mum was born out of the necessity to better support women as they take on motherhood. Their personal care and wearable products are designed by experts to deliver simple yet effective solutions.

woman wearing maternity feeding friendly bra

Key Features

  • Natural Ingredients : Calendula, NZ Native Kawakawa, Shea Butter, and Marshmallow Root extract.
  • Easy Application : Flip-top lid and non-sticky formula.
  • Safe for Baby : No need to wash off before feeding?

Not breastfeeding anymore? This butter doubles as an excellent everyday lip balm. It’s part of Pure Mama’s pregnancy care set, making it a must-have for mums-to-be.

Giveaway: The Ultimate Mum Care Package

Mother of All Giveaways!


As part of our commitment to supporting mums throughout every stage of motherhood, we're excited to announce our participation in Bare Mum's Mother of All Giveaways! In celebration of Bare Mum's 3-year anniversary, we've teamed up with like-minded brands to create the ultimate mum care package, valued at an incredible $6,570. This giveaway is more than just a prize—it's a celebration of the motherhood journey, offering one lucky winner everything they need to feel pampered, supported, and stylish.


From top-of-the-line baby essentials to fashion-forward pieces from The Lullaby Club, including a $500 voucher, this prize pack has been thoughtfully curated to bring joy and comfort to one deserving mum. Don't miss out on this chance to win the ultimate care package as entries close 14.08 11:59pm aest —enter through our Instagram page, and while you're there, check out the breastfeeding-friendly styles we're highlighting in this blog. These pieces are designed with comfort and ease in mind, perfect for new mums who want to maintain their style while navigating the demands of breastfeeding.


Celebrate with us and these amazing brands—because every mum deserves to feel special!

Join Our Community of Mothers!

Having the right breastfeeding essentials can make a world of difference. From stylish, functional clothing to supportive carriers and soothing nipple butter, these products are designed to make your breastfeeding journey smoother and more enjoyable. Explore The Lullaby Club’s breastfeeding-friendly styles and the amazing products from Cheekoh, Pure Mama, and Bare Mum.


Don’t forget to check out our giveaway on Instagram and join our community of mums who prioritise comfort, style, and functionality. Visit our website for more information and start shopping now!


Connect with us:


Don't forget to tag us on Instagram with your next Lullaby Club outfit! We love sharing your styles and getting inspired by our amazing community.

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