Blending relaxed coastal energy with a touch of prairie charm, Coastal Cowgirl is designed to feel like it already belongs in your wardrobe. It’s all about balance, playful but timeless, elevated but easy. We’ve brought together versatile silhouettes, from bestselling maxi dresses to new essential tank tops, classic slouchy tees and skirts, in a fresh seasonal palette of warm browns, creamy neutrals, and soft baby blue.
Expect light denim (worth the wait), matching sets and hero basics you’ll wear again and again.
And for this campaign? We kept it close to home. The TLC team stepped in front of the camera to wrap up the year in style, giving you a glimpse into the vibe of the collection and how it fits into our own summer wardrobes.
LAUNCHING 04.02.26 | 9AM AEST COMMUNITY EARLY ACCESS | 10AM AEST QLD TIME.
Want early access to this launch?
At The Lullaby Club , our community means everything to us . We’ve built a close-knit, exclusive space where our most loyal customers can connect, share their love for TLC, and enjoy amazing perks —including early access to every collection launch.
With nearly 40,000 members , our TLC Community Group is the ultimate place to be if you love insider access, styling inspiration, sneak peeks, and exclusive giveaways.
As always, members of our TLC Community will receive early access to shop the Desert Sun Collection at 9 AM AEST , giving them a head start before the public launch at 10 AM AEST.
This means you’ll have the first chance to secure your favourite pieces before they sell out. With hype already building around this dreamy, autumn-ready collection, early access ensures our dedicated community can shop stress-free.
This VIP shopping experience is something we offer for every collection launch , so if you’re not already part of the club, now’s the time to join!
How To Measure For Our Size Guide
1. WAIST: For measuring the waist first button the pants up. Next spread the pants flat on the surface, and remove any fullness and wrinkles from it.
3. HIP: Measure across the hip area
5. LENGTH (outter seam): With the pants buttoned up, spread the pants on a table, floor or any other flat surface, with outseams on both corners. After removing all wrinkles and any fullness, measure the length from the top of the waistband.
Please note: The size chart is the measurements of the garment laying flat
Model Specs for Size Guide
Shae
|
Paris
|
Price List For Our Size Guide
Style |
Price |
| Chloe Halter Top | $59.95 |
| Haisley Top | $104.95 |
| Slouchy Tee |
$69.95 |
| Lacey Shirt | $84.95 - $89.95 |
| Lacey Skirt | $84.95 - $89.95 |
| Posey Pants | $89.95 - $109.95 |
|
Matilda Shorts |
$74.95 - $79.95 |
| Olivia Maxi Dress |
$130.00 - $140.00 |
|
Indie Maxi Dress |
$112.00 |
Chloe Halter Top - $59.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| FRONT MIDDLE LENGTH | inches | 14.84 | 15.51 | 16.18 | 16.85 | 17.51 | 18.18 |
| cm | 37.7 | 39.4 | 41.1 | 42.8 | 44.5 | 46.2 | |
| BUST | inches | 16.14 | 18.11 | 20.07 | 22.04 | 24.01 | 25.98 |
| cm | 41 | 46 | 51 | 56 | 61 | 66 | |
| WAIST | inches | 27.16 | 31.1 | 35.03 | 38.97 | 42.91 | 46.85 |
| cm | 69 | 79 | 89 | 99 | 109 | 119 | |
| BOTTOM WIDTH | inches | 29.52 | 33.46 | 37.4 | 41.33 | 43.3 | 47.24 |
| cm | 75 | 85 | 95 | 105 | 110 | 120 | |
Features
- Halter neckline
- Full length tank style
- Stacked beaded detail on right side
- Stretchy ribbed fabric
- Made with 100% Cotton
- Available in Blue, Brown & Black
Slouchy Tee - $59.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 26.4 | 27 | 27.6 | 28.1 | 28.7 | 29.52 |
| cm | 67 | 68.5 | 70 | 71.5 | 73 | 75 | |
| BUST | inches | 44.8 | 46.4 | 48 | 52.8 | 56.6 | 51.48 |
| cm | 114 | 118 | 122 | 134 | 144 | 156 | |
Features
- Halter neckline
- Full length tank style
- Stacked beaded detail on right side
- Stretchy ribbed fabric
- Made with 100% Cotton
- Available in Lovers Luck & Wild Tide
Haisley Top - $104.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 25.19 | 25.59 | 25.98 | 26.37 | 26.77 | 27.16 |
| cm | 64 | 65 | 66 | 67 | 68 | 69 | |
| BUST | inches | 23.62 | 24.4 | 25.59 | 26.77 | 27.95 | 29.92 |
| cm | 60 | 62 | 65 | 68 | 71 | 76 | |
| HIPS | inches | 23.62 | 24.4 | 25.59 | 26.77 | 27.95 | 29.92 |
| cm | 60 | 62 | 65 | 68 | 71 | 76 | |
Features
- Frilled, curved collar detail
- Button down front
- Sheer, billowing sleeves with elasticaed cuffs
- Lined in the bodice
- 100% Cotton
Lacey Shirt - $84.95 - $89.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 28 | 28.3 | 28.7 | 29.1 | 29.5 | 30.31 |
| cm | 71 | 72 | 73 | 74 | 75 | 77cm | |
| CHEST | inches | 49.6 | 51.2 | 53.6 | 56 | 58.2 | 62.59 |
| cm | 126 | 130 | 136 | 142 | 148 | 159cm | |
| SLEEVE LENGTH | inches | 11.8 | 12.2 | 12.6 | 13 | 13.4 | 13.77 |
| cm | 30 | 31 | 32 | 33 | 34 | 35 | |
| HEM | inches | 49.6 | 51.2 | 53.6 | 56 | 58.2 | 61.81 |
| cm | 126 | 130 | 136 | 142 | 148 | 157 | |
Price breakdown
- Brown | $84.95
- Jett | $84.95
- Beige | $89.95
- Sandbar Stripe | $89.95
- Prairie Bloom | $89.95
- Desert Darling | $89.95
- Boots & Badges | $89.95
Features
- Button-down front
- Relaxed shoulder and collar detail
- Boxy fit
- Breastfeeding-friendly design
- Please Note: The beige colour-way is lined
Matilda Shorts - $74.95 - $79.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 14.8 | 15.6 | 16.3 | 17.1 | 17.9 | 18.5 |
| cm | 37.5 | 39.5 | 41.5 | 43.5 | 45.5 | 47 | |
| WAIST | inches | 26 | 29.2 | 31.2 | 33 | 35.4 | 38.58 |
| cm | 66 | 74 | 79 | 84 | 90 | 98 | |
| HIP | inches | 44.8 | 50.4 | 54 | 57.4 | 61 | 64.17 |
| cm | 114 | 128 | 134 | 146 | 155 | 163 | |
| INSEAM LENGTH | Inches | 2.55 | 2.55 | 2.55 | 2.55 | 2.55 | 2.55 |
| CM | 6.5 | 6.5 | 6.5 | 6.5 | 6.5 | 6.5 |
Price breakdown
- Brown | $74.95
- Jett | $74.95
- Beige | $79.95
- Sandbar Stripe | $79.95
- Prairie Bloom | $79.95
- Desert Darling | $79.95
- Boots & Badges | $79.95
Features
- Elastic waist with adjustable tie for that sweet-spot fit
- High rised
- Pregnancy and postpartum-friendly
- Functional side pockets
- Relaxed, boxy silhouette made for movement
- Please Note: The beige colour-way is lined
- 100% Rayon
Lacey Skirt - $84.95 - $89.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 37 | 37.4 | 37.79 | 38.18 | 38.58 | 38.97 |
| cm | 94 | 95 | 96 | 97 | 98 | 99 | |
| WAIST | inches | 25.98 | 29.13 | 32.28 | 35.43 | 38.58 | 41.73 |
| cm | 66 | 74 | 82 | 90 | 98 | 106 | |
| HIP | inches | 39.37 | 42.51 | 45.66 | 48.81 | 51.96 | 53.54 |
| cm | 100 | 108 | 116 | 124 | 132 | 136 | |
Price Breakdown
- Brown | $84.95
- Jett | $84.95
- Beige | $89.95
- Sandbar Stripe | $89.95
Features
- Button-down front
- Relaxed shoulder and collar detail
- Exclusive Art By Saint print
- Breastfeeding-friendly design
- Please Note: The beige colour-way is lined
Posey Pants - $89.95 - $109.95
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 41.73 | 42.12 | 42.12 | 42.12 | 42.51 | 42.51 |
| cm | 106 | 107 | 107 | 107 | 108 | 108 | |
| WAIST | inches | 25.98 | 29.13 | 31.1 | 33.07 | 35.43 | 37.79 |
| cm | 66 | 74 | 79 | 84 | 90 | 96 | |
| HIPS | inches | 47.24 | 51.18 | 54.33 | 58.26 | 62.2 | 66.14 |
| cm | 120 | 130 | 138 | 148 | 158 | 168 | |
| INSEAM LENGTH | Inches | 27.95 | 27.95 | 26.77 | 26.77 | 26.77 | 26.77 |
| CM | 71 | 71 | 68 | 68 | 68 | 68 |
Price Breakdown
- Brown | $89.95
- Jett | $89.95
- Beige | $94.95
- Sandbar Stripe | $94.95
- Prairie Bloom | $94.95
- Desert Darling | $94.95
- Boots & Badges | $94.95
- Denim/White | $109.95
Features
- Roomy relaxed fit
- Elastic waist + drawstring
- Functional pockets
- Size-inclusive and bump-friendly
- 100% Rayon
- 100% cotton denim Posey Pants with a white side stripe
- Please Note: The beige colour-way is lined
Indie Maxi - $112.00
| XS | SM | ML | LXL | XXL | 3XL | ||
| Bust | CM | 94 | 100 | 112 | 121 | 132 | 142 |
| INCHES | 37 | 39.37 | 44.09 | 47.63 | 51.96 | 55.9 | |
| Body length | CM | 139 | 140 | 140 | 141 | 142 | 143 |
| INCHES | 54.72 | 55.11 | 55.11 | 55.51 | 55.9 | 56.29 |
Features
- Pregnancy & breastfeeding friendly
- Reversible design with two adjustable front ties
- Hidden modesty clasp
- 100% cotton
- Flowy maxi length
- Pockets
- Available in Blue & White
Olivia Maxi - $130.00 - $140.00
| SIZE | XS | SM | ML | LXL | XXL | 3XL | |
| LENGTH | inches | 52.7559 | 53.1496 | 53.5433 | 54.3307 | 54.92126 | 55.1181 |
| cm | 134 | 135 | 136 | 138 | 139.5 | 140 | |
| CHEST | inches | 35.4331 | 37.7953 | 42.5197 | 46.4567 | 50.3937 | 54.3307 |
| cm | 90 | 96 | 108 | 118 | 128 | 138 | |
| WAIST | inches | 36.6142 | 38.189 | 44.0945 | 50.3937 | 56.6929 | 62.9921 |
| cm | 93 | 97 | 112 | 128 | 144 | 160 | |
Price Breakdown
- Brown | $130.00
- Prairie Bloom | $140.00
Features
- Cross-over bust
- Discreet side seam zips
- Side pockets
- Pregnancy and breastfeeding-friendly
- 100% Rayon
Need Further Assistance?
Stay up to date with all launch information, styling and try-ons via our Instagram and TikTok accounts.
If you seek further assistance regarding sizing never hesitate to reach out to our customer service team at info@thelullabyclub.com.au.
And if you'd love to take a step further and become apart of our supportive Lullaby Club community, you can join the club on our Facebook Community page .
This is a safe space where you can share your favourite Lullaby looks, ask for sizing references from fellow members, view sneak peeks of future collections and be apart of an ongoing, fun space for all.
Happy Shopping!
Love TLC x
The Last Toast blends moody tones, soft tailoring and celebration-worthy silhouettes for the girls who like their outfits to speak volumes without saying a word. Designed by our in-house team from mood board to sample rack, this collection brings fresh shapes to The Lullaby Club, from draped tops and dramatic pants to reimagined classics like our Posey Pants and Matilda Shorts in deeper hues. It’s perfect for dinners that turn into dancing, for when you want to feel put-together but still like you. This drop isn’t just a new collection it’s a new era of TLC.
Hi i'm Zoe.
The Social Media Content Coordinator at The Lullaby Club, where I bring each collection to life through storytelling, video, and community connection. I’m behind the TikTok and Instagram content you know and love, as well as the in-depth size guides that help you find your perfect fit. With a hand in PR, marketing, and campaign videography, I capture the heart of TLC — from behind the camera to your screen.
