Something Beautiful is Blooming: La Fleur Size Guide
Blending romantic florals with effortless, lived-in silhouettes, La Fleur is designed to feel like it already belongs in your wardrobe. It’s soft but confident, nostalgic yet grounded. We’ve brought together easy maxi dresses, relaxed separates and versatile layering pieces in oversized blooms and wearable tones that move seamlessly from summer warmth into autumn air.
Expect throw-on-and-go dresses, matching sets and everyday staples that feel right the moment you put them on. These are the pieces you reach for without thinking. Made to move with you through coffee runs, market mornings and everything in between.
And for this campaign? We took La Fleur out into the wild. Shot with a warm, film-inspired lens, it captures real moments. Grainy, honest and in motion. A collection worn where life actually happens, styled for the in-between.
La Fleur launches 26.02.26 Community Early Access at 9AM AEST Available to all from 10AM AEST
At The Lullaby Club, our community is at the heart of everything we do. It’s a space for real women, real life and real connection. A place where our most loyal customers can come together, share their love for TLC and enjoy thoughtful perks, including early access to every collection launch.
With nearly 40,000 members, our TLC Community Group is where it all happens. Insider access, styling inspiration, sneak peeks and exclusive giveaways. It’s more than just early shopping. It’s being part of the story.
For La Fleur, our community will receive early access at 9AM AEST, one hour before the public launch at 10AM QLD time.
That means first access to the pieces you’ve been waiting for. The throw-on dresses, the lived-in florals, the styles made for everyday moments. With excitement already building around this collection, early access gives our community the chance to shop calmly and confidently.
We offer this VIP experience with every launch. So if you’re not already part of the club, consider this your invitation.
For the most accurate measurements, use a soft measuring tape and stand naturally. Don’t pull the tape too tight. It should sit snug against your body without digging in.
BUST: Measure around the fullest part of your bust. Keep the tape level across your back and straight under your arms.
WAIST: Measure around the narrowest part of your waist. This is usually just above your belly button.
HIPS: Measure around the fullest part of your hips. Keep your feet together and make sure the tape stays level all the way around.
If you’re between sizes, compare your measurements to our size chart and choose the fit you feel most comfortable in.
Please note: The size chart is the measurements of the garment laying flat
Model Measurements
CAMPAIGN PHOTOS
Maddison
Usual Size: 20
Height: 170cm
Bust: 133cm
Waist: 120cm
Hips: 143cm
Size in TLC: 2XL
Eloise
Usual Size: 14
Bust: (DD cup) - 109cm
Waist: 95cm
Height: 168cm
Size in TLC: SM
Brittney
Usual size: 6
Height: 152cm
Waist: 63cm
Bust: 70cm
Hips: 75cm
Size in TLC: XS
ECOMMERCE PHOTOS
Shae
Height: 168cm
Bust: 114.3 cm
Waist: 106.7 cm
Hips: 149.9 cm
Dress size: AU 22
Size in TLC: 3XL
Paris
Height: 178 cm
Bust: 96.5 cm
Waist: 85.1 cm
Hips: 115.6 cm
Dress size: AU 16
Size in TLC: LXL and ML in Lacey Shirts
Price List For Our Size Guide
Style
Price
Essentials Tee
$59.95
Matilda Shorts
$74.95 - $79.95
Isla Top
$64.95
Courtney Cardi
$109.95
Harvey Top
$94.95
Billie Top
$89.95 - $94.95
Mabel Top
$84.95
Mabel Top
$84.95
Lacey Shirt
$89.95
Florence Top
$89.95 - $104.95
Essentials Shorts
$74.95
Essentials Pants
$89.95
Ruby Maxi
$120
Posey Pants
$89.95 - $104.95
Lacey Skirt
$89.95
Harvey Dress
$112
Olivia Maxi
$140
Essentials Tee: $59.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
26.4
27
27.6
28.1
28.7
29.52
cm
67
68.5
70
71.5
73
75
BUST
inches
44.8
46.4
48
52.8
56.6
51.48
cm
114
118
122
134
144
156
Features
Soft 100% cotton T-shirt fabric
Unlined and breathable for everyday wear
Ribbed neckline for a classic fit
Concealed side zips for feeding access
Colours
Wild Frame
Sun Flare
Daydream
Sunset Meadow
Vista Fluer
Matilda Shorts - $74.95 - $79.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
14.8
15.6
16.3
17.1
17.9
18.5
cm
37.5
39.5
41.5
43.5
45.5
47
WAIST
inches
26
29.2
31.2
33
35.4
38.58
cm
66
74
79
84
90
98
HIP
inches
44.8
50.4
54
57.4
61
64.17
cm
114
128
134
146
155
163
INSEAM LENGTH
Inches
2.55
2.55
2.55
2.55
2.55
2.55
CM
6.5
6.5
6.5
6.5
6.5
6.5
Features
Elastic waist with adjustable tie for that sweet-spot fit
Pregnancy and postpartum-friendly
Functional side pockets
Relaxed, boxy silhouette made for movement
Colours:
Daydream -$74.95
Pear Gingham -$79.95
Midnight Bloom -$74.95
Wine Crepe - $74.95
Isla Top - $64.95
Features
Ribbed 94% viscose, 6% spandex fabric
Soft, stretchy and comfortable feel
Unlined and lightweight
Boat neckline for a flattering shape
Asymmetrical cut out detail for added interest
Bell sleeves with lettuce hem finish
Easy to style neutral beige colour
Designed for everyday wear
Colours:
Beige
Wine
Courtney Cardi - $109.95
Features
Soft, fluffy knit with a cosy lightweight feel
Relaxed fit designed for easy layering
Long sleeves for extra warmth
Tortoiseshell buttons down the front
Unlined for comfort and breathability
Perfect for everyday wear and layering
Crafted from a cosy knit blend of 6% Mohair, 45% Nylon, 11% Wool and 38% Acrylic
Colours:
Blue
Burgundy
Harvey Top - $94.95
SIZE
XS
SM
ML
LXL
XXL
3XL
BUST
inches
25.98
26.77
27.95
29.13
30.31
31.49
cm
66
68
71
74
77
80
BACK MIDDLE LENGTH
inches
26.77
27.16
27.55
27.95
28.34
28.74
cm
68
69
70
71
72
73
Features
100% cotton slub, breathable and lightweight with natural texture
Hand drawn Midnight Bloom print by Art by Saint
Large scale floral design with maroon base and peachy coloured flowers
Fabric covered functional buttons all the way down for feeding access
Adjustable drawstring neckline
Puff sleeves with adjustable tie detail
Relaxed, flowy fit through the body
Curved hem with a longer back for extra coverage
Pregnancy friendly, breastfeeding friendly and size inclusive
Pregnancy friendly, breastfeeding friendly and size inclusive
Colours:
Flora Tile - $89.95
Wine Crepe - $74.95
Mabel Top - $84.95
SIZE
XS
SM
ML
LXL
XXL
3XL
FRONT LENGTH
inches
20.47
20.86
21.25
21.65
22.04
22.44
cm
52
53
54
55
56
57
BUST
inches
28.34
29.52
31.49
34.25
36.61
39.39
cm
72
75
80
87
93
100
Features
Made from 100% breathable cotton slub
Lightweight cotton top with natural textured finish
Shirring detail at bust for stretch and comfort
Relaxed, flowy body shape
Unlined for an airy feel
Exclusive Sunset Meadow floral print
Bump-friendly silhouette
Size-inclusive design for all body shapes
Colours:
Sunset Meadow
Matilda Top - $99.95
Features
Classic collar for an easy, throw on feel
Raglan puff sleeves with a soft, billowing shape
Fabric covered, fully functional buttons down the centre for feeding access
Curved hem with a longer back for extra coverage
Relaxed oversized fit designed for comfort
Colours:
Daydream
Lacey Shirt - $89.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
28
28.3
28.7
29.1
29.5
30.31
cm
71
72
73
74
75
77cm
CHEST
inches
49.6
51.2
53.6
56
58.2
62.59
cm
126
130
136
142
148
159cm
SLEEVE LENGTH
inches
11.8
12.2
12.6
13
13.4
13.77
cm
30
31
32
33
34
35
HEM
inches
49.6
51.2
53.6
56
58.2
61.81
cm
126
130
136
142
148
157
Features
Flowy, oversized fit.
Moves with you
Bump and boob-friendly without screaming maternity
Designed for real life, and all the chaos that comes with it
Made with 100% Rayon
Colours:
Moon Flower
Florence Top - $89.95 - $104.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
23.22
23.62
24.01
24.4
24.8
25.19
cm
59
60
61
62
63
64
CHEST
inches
47.24
49.6
51.96
54.33
56.69
62.59
cm
120
126
132
138
144
152
Features
Soft, drapey 100% rayon fabric
Unlined and lightweight for an airy feel
Oversized, flowy fit
Raglan billowing sleeves with elasticated cuffs
Tie front detail for breastfeeding access
Reversible design for multiple ways to wear
Concealed two way zip for additional feeding access
Colours:
Moon Flower - $89.95
Pear Gingham Embroidery - $104.95
Essentials Shorts - $74.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
15.6
16.3
17.1
17.9
18.7
18.7
cm
39.5
41.5
43.5
45.5
47.5
47.5
WAIST
inches
24.4
27.6
29.6
31.4
33.4
39.37
cm
62
70
75
80
85
100
HIP
inches
44.8
50.4
54
57.4
61
64.96
cm
114
128
134
146
155
165
Features
Soft 100% cotton T-shirt fabric
Unlined and breathable for everyday wear
Relaxed, comfy shorts fit
Jacquard knit side panels with blue floral and white accent detail
Thick elastic waist with adjustable drawstring
Functional pockets
Designed for comfort and ease
Pregnancy friendly, postpartum friendly and size inclusive
Colours:
Daydream
Essentials Pants - $89.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
38
39.8
41.54
43.7
43.7
43.7
cm
96.5
101
105.5
111
111
111
WAIST
inches
24.4
27.6
29.5
31.5
33.5
37.4
cm
62
70
75
80
85
95
HIP
inches
47.2
51.2
54.3
58.3
62.2
66.14
cm
120
130
138
148
158
168
Features
Soft 100% cotton T-shirt fabric
Unlined and breathable for everyday wear
Wide leg, relaxed fit
Jacquard knit side panel with blue floral and white accent detail
Thick elastic waist with adjustable drawstring
Functional pockets
Designed for comfort and ease
Pregnancy friendly, postpartum friendly and size inclusive
Colours:
Daydream
Ruby Maxi - $120
SIZE
XS
SM
ML
LXL
XXL
3XL
FRONT LENGTH
inches
47.6
48.4
49.2
50
50.8
51.57
cm
121
123
125
127
129
131
CHEST
inches
48.8
52
56
59
62.2
65.35
cm
124
132
142
150
158
168
HIPS
inches
81.2
82.6
84.2
86.6
89
91.33
cm
206
210
214
220
226
232
Features
Breathable 80% viscose, 20% cotton crepe fabric
Lightweight textured crepe finish
Maxi length relaxed smock silhouette
Functional front buttons for breastfeeding access
Soft neckline that lies comfortably
Raglan billowing sleeves
Functional side pockets
Unlined for an airy, flowy feel
Bump-friendly and postpartum-friendly design
Size-inclusive fit for all body shapes
Colours:
Wine Crepe
Posey Pants - $89.95 - $109.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
41.73
42.12
42.12
42.12
42.51
42.51
cm
106
107
107
107
108
108
WAIST
inches
25.98
29.13
31.1
33.07
35.43
37.79
cm
66
74
79
84
90
96
HIPS
inches
47.24
51.18
54.33
58.26
62.2
66.14
cm
120
130
138
148
158
168
INSEAM LENGTH
Inches
27.95
27.95
26.77
26.77
26.77
26.77
CM
71
71
68
68
68
68
Features
Elastic waist pants with adjustable drawstring
Relaxed-fit pants with flowy wide-leg silhouette
Functional side pockets
Bump-friendly and pregnancy-friendly pants
Postpartum-friendly pants with non-restrictive fit
Size-inclusive women’s pants designed for all body shapes
Colours:
Moon Flower - $94.95
Pear Gingham Embroidery - $104.95
Wine Crepe - $89.95
Sunset Meadow - $94.95
Midnight Bloom - $94.95
Flora Tile - $94.95
Daydream - $94.95
Lacey Skirt - $89.95
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
37
37.4
37.79
38.18
38.58
38.97
cm
94
95
96
97
98
99
WAIST
inches
25.98
29.13
32.28
35.43
38.58
41.73
cm
66
74
82
90
98
106
HIP
inches
39.37
42.51
45.66
48.81
51.96
53.54
cm
100
108
116
124
132
136
Features
Maxi length bias cut skirt
Made from 100% soft, breathable rayon
Flattering bias cut for a natural drape
Elastic waistband with adjustable drawstring
Bump-friendly and pregnancy-friendly design
Lightweight and airy feel
Unlined for soft movement
No pockets for a smooth silhouette
Exclusive Flora Tile floral print
Size-inclusive fit designed for all body shapes
Colours:
Flora Tile
Harvey Dress - $112
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
35
37
38.1
39.3
40.5
41.7
cm
89
94
97
100
103
106
CHEST
inches
25.9
26.7
27.9
29.1
30.3
31.4
cm
66
68
71
74
77
80
Features
100% cotton textured slub fabric
Unlined and breathable for everyday comfort
Relaxed mini dress silhouette
Drawstring neckline for an adjustable fit
Short raglan bubble sleeves with adjustable tie detail
Functional pockets
Curved hem with longer back for extra coverage
Hand drawn Sunset Meadow print by Art by Saint
Pregnancy friendly, breastfeeding friendly and size inclusive
Colours:
Sunset Meadow
Olivia Maxi - $140
SIZE
XS
SM
ML
LXL
XXL
3XL
LENGTH
inches
52.7559
53.1496
53.5433
54.3307
54.92126
55.1181
cm
134
135
136
138
139.5
140
CHEST
inches
35.4331
37.7953
42.5197
46.4567
50.3937
54.3307
cm
90
96
108
118
128
138
WAIST
inches
36.6142
38.189
44.0945
50.3937
56.6929
62.9921
cm
93
97
112
128
144
160
Features
Maxi length dress in breathable 100% cotton slub
Lightweight cotton with natural textured finish
Exclusive Art by Saint Midnight Bloom floral print
Structured collar for a polished but relaxed feel
Discreet side zips for easy breastfeeding access
Adjustable drawstring waist for a flexible fit
Functional side pockets
Bump-friendly and postpartum-friendly design
Unlined for an airy, comfortable feel
Size-inclusive fit designed for all body shapes
Colours:
Midnight Bloom
Fabric Swatches
Need Further Assistance?
Stay up to date with all launch information, styling and try-ons via our Instagram and TikTok accounts.
If you seek further assistance regarding sizing never hesitate to reach out to our customer service team atinfo@thelullabyclub.com.au
And if you'd love to take a step further and become apart of our supportive Lullaby Club community, you can join the club on our Facebook Community page .
This is a safe space where you can share your favourite Lullaby looks, ask for sizing references from fellow members, view sneak peeks of future collections and be apart of an ongoing, fun space for all.
La Fleur blends oversized florals and lived-in silhouettes for women who want to feel soft, confident and completely themselves. Designed in-house from first sketch to final sample, it brings effortless maxi dresses, relaxed separates and easy layers into a wearable palette that moves from summer into autumn.
Inspired by flower markets and everyday moments, this collection romanticises real life, not perfection. La Fleur is a love letter to the in-between.
Hi i'm Chloe.
I’m Chloe, the Digital Marketing & Creative Assistant at The Lullaby Club. I help bring each collection to life across our digital channels, from EDMs and ad creative to collection visuals and copy. I work closely with the team behind the scenes on launches and photoshoots, and create our in-depth size guides to help you find your perfect fit.
