Welcome to Merlot Bloom - a collection for those who romanticise their routines , who move slowly through golden hour, wrapped in soft florals and quiet confidence. It’s a love letter to the in-betweens, where the mornings start with matcha, the air is crisp, and style whispers, never shouts.
Merlot Bloom features our most timeless silhouettes - from floaty dresses to breezy sets - all dressed in our custom Merlot Bloom floral print . With rich reds, warm ochres, and fresh white bases, every piece feels like a memory waiting to be made.
This collection is laid-back, yet intentional , crafted for café catch-ups, wine-stained lips, and spontaneous Sundays. Whether you’re lounging at home, setting the table for long lunches, or simply wandering through your day, these pieces move with ease and elegance.
Let’s help you find your perfect fit - so you can bloom comfortably, beautifully.
LAUNCHING 21.05.25 | 9AM AEST FOR COMMUNITY | 10AM AEST GENERAL PUBLIC.

Want early access to this launch?
At The Lullaby Club , our community means everything to us . We’ve built a close-knit, exclusive space where our most loyal customers can connect, share their love for TLC, and enjoy amazing perks —including early access to every collection launch.
With nearly 20,000 members , our TLC Community Group is the ultimate place to be if you love insider access, styling inspiration, sneak peeks, and exclusive giveaways.
As always, members of our TLC Community will receive early access to shop the Desert Sun Collection at 9 AM AEST , giving them a head start before the public launch at 10 AM AEST.
This means you’ll have the first chance to secure your favourite pieces before they sell out. With hype already building around this dreamy, autumn-ready collection, early access ensures our dedicated community can shop stress-free.
This VIP shopping experience is something we offer for every collection launch , so if you’re not already part of the club, now’s the time to join!

A Note on Fit & Accessibility When Using Our Size Guide
Merlot Bloom continues our mission of inclusive, accessible design . With button closures, tie fronts, and elastic waists , these pieces are perfect for mamas who need flexibility, softness, and styles that move through all stages of life - pregnancy, postpartum, breastfeeding, and beyond.
For reference, our models wear a range of sizes from XS–XXL and we’ll include their measurements and fit notes within the size charts linked below (to be updated with collection imagery & specifics).

How To Measure For Our Size Guide

1. WAIST: For measuring the waist first button the pants up. Next spread the pants flat on the surface, and remove any fullness and wrinkles from it.
3. HIP: Measure across the hip area
5. LENGTH (outter seam): With the pants buttoned up, spread the pants on a table, floor or any other flat surface, with outseams on both corners. After removing all wrinkles and any fullness, measure the length from the top of the waistband.
Please note: The size chart is the measurements of the garment laying flat
Price List For Our Size Guide
- Pearl Knit Sweater $99.95
- Pearl Knit Pants $99.95
- Matilda Shirt $94.95 - $104.95
- Matilda Shorts $74.95
- Posey Pants $89.95 - $109.95
- Ella Vest $94.95
- Riley Maxi Dress $130.00
- Avalon Smock Dress $130.00
Related Products

Pearl Knit Sweater - $99.95
XS | SM | ML | LXL | XXL | 3XL | ||
Bust | CM | 116 | 120 | 124 | 128 | 132 | 136 |
INCHES | 45.66 | 47.24 | 48.81 | 50.39 | 51.96 | 53.54 | |
Body length | CM | 63 | 65 | 67 | 69 | 71 | 73 |
INCHES | 24.8 | 25.59 | 26.37 | 27.16 | 27.95 | 28.74 |
Model sizing
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- Luxuriously soft chunky knit texture
- Made from a 55% cotton, 45% acrylic mid-weight blend
- Relaxed fit with ribbed neckline, cuffs, and hem
- Perfectly pairs with the Pearl Knit Pant

Pearl Knit Pants - $99.95
XS | SM | ML | LXL | XXL | 3XL | ||
Waist | CM | 67 | 73 | 79 | 85 | 91 | 97 |
INCHES | 26.38 | 28.74 | 31.1 | 33.46 | 35.82 | 38.18 | |
Body length | CM | 96 | 98 | 100 | 102 | 104 | 105 |
INCHES | 37.79 | 38.58 | 39.37 | 40.15 | 40.94 | 41.33 | |
Hips | CM | 92 | 104 | 116 | 128 | 140 | 152 |
INCHES | 36.22 | 40.94 | 45.66 | 50.39 | 55.11 | 59.84 |
Model sizing
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- High-rise elastic waistband with drawstring
- Full-length wide leg
- Ribbed hem and waistband
- Soft, medium-weight knit
- Pregnancy friendly
- 55% Cotton / 45% Acrylic

Matilda Shirt - $94.95 - $104.95
SIZE | XS | SM | ML | LXL | XXL | |
LENGTH | inches | 24 | 24.6 | 25.2 | 25.8 | 26.4 |
cm | 61 | 62.5 | 64 | 65.5 | 67 | |
CHEST | inches | 49.6 | 51.2 | 53.6 | 56 | 58.2 |
cm | 129 | 135 | 145 | 155 | 175 | |
SLEEVE LENGTH | inches | 18.1 | 18.5 | 18.9 | 19.3 | 19.7 |
cm | 46 | 47 | 48 | 49 | 50 |
Price Breakdown
- Wine $94.95
- Merlot Bloom $104.95
Model sizing
Alex wears XS (6-8), Height 177cm, Bust 81cm, Waist 62cm, Hips 89cm.
Cheyenne wears LXL (14-16), Height 175cm, Bust 110cm, Waist 71cm, Hips 117cm.
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- Relaxed, boxy boyfriend fit for ultimate comfort
- Lightweight and breathable 100% cotton
- Puffy sleeves add softness and volume
- Classic button-down front
- Designed in our exclusive Merlot Bloom floral print & Wine.

Matilda Shorts - $74.95
SIZE | XS | SM | ML | LXL | XXL | 3XL | |
LENGTH | inches | 14.8 | 15.6 | 16.3 | 17.1 | 17.9 | 18.5 |
cm | 37.5 | 39.5 | 41.5 | 43.5 | 45.5 | 47 | |
WAIST | inches | 26 | 29.2 | 31.2 | 33 | 35.4 | 38.58 |
cm | 66 | 74 | 79 | 84 | 90 | 98 | |
HIP | inches | 44.8 | 50.4 | 54 | 57.4 | 61 | 64.17 |
cm | 114 | 128 | 134 | 146 | 155 | 163 |
INSEAM LENGTH | Inches | 2.55 | 2.55 | 2.55 | 2.55 | 2.55 | 2.55 |
CM | 6.5 | 6.5 | 6.5 | 6.5 | 6.5 | 6.5 |
Model sizing
Alex wears XS (6-8), Height 177cm, Bust 81cm, Waist 62cm, Hips 89cm.
Features
- Tie & elastic waist
- Functional pockets
- Relaxed fit
- 100% Cotton

Posey Pants - $89.95 - $109.95
SIZE | XS | SM | ML | LXL | XXL | 3XL | |
LENGTH | inches | 41.73 | 42.12 | 42.12 | 42.12 | 42.51 | 42.51 |
cm | 106 | 107 | 107 | 107 | 108 | 108 | |
WAIST | inches | 25.98 | 29.13 | 31.1 | 33.07 | 35.43 | 37.79 |
cm | 66 | 74 | 79 | 84 | 90 | 96 | |
HIPS | inches | 47.24 | 51.18 | 54.33 | 58.26 | 62.2 | 66.14 |
cm | 120 | 130 | 138 | 148 | 158 | 168 |
INSEAM LENGTH | Inches | 27.95 | 27.95 | 26.77 | 26.77 | 26.77 | 26.77 |
CM | 71 | 71 | 68 | 68 | 68 | 68 |
Price Breakdown
- Wine $89.95
- Merlot Bloom $109.95
Model sizing
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- Oversized, flowy silhouette for relaxed wear
- 100% breathable cotton
- Fully lined for added comfort
- Elastic waistband with functional drawstring
- Practical side pockets
- Pregnancy-friendly design
- Designed in our exclusive Merlot Bloom floral print & Wine.

Ella Vest - $94.95
SIZE | XS | SM | ML | LXL | XXL | 3XL | |
LENGTH | inches | 21.6535 | 22.4409 | 23.2283 | 24.8031 | 25.9843 | 27.1654 |
cm | 55 | 57 | 59 | 63 | 66 | 69 | |
CHEST | inches | 37.7953 | 39.3701 | 44.0945 | 47.6378 | 51.9685 | 55.9055 |
cm | 96 | 100 | 112 | 121 | 132 | 142 | |
WAIST | inches | 37.7953 | 39.3701 | 44.0945 | 47.6378 | 51.9685 | 55.9055 |
cm | 96 | 100 | 112 | 121 | 132 | 142 |
Model sizing
Alex wears XS (6-8), Height 177cm, Bust 81cm, Waist 62cm, Hips 89cm.
Cheyenne wears LXL (14-16), Height 175cm, Bust 110cm, Waist 71cm, Hips 117cm.
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- Button-down front
- Adjustable drawstring back detail
- Breathable cotton/linen blend
- Fully lined for added comfort
- Breastfeeding-friendly design
- Available in Moss, Marigold & Merlot Bloom

Riley Maxi Dress - $130.00
XS | SM | ML | LXL | XXL | 3XL | ||
Bust | CM | 86 | 90 | 100 | 110 | 120 | 140 |
INCHES | 33.85 | 35.43 | 39.37 | 43.3 | 47.24 | 55.11 | |
Body length | CM | 131 | 132 | 133 | 134 | 135 | 136 |
INCHES | 51.57 | 51.96 | 52.36 | 52.75 | 53.14 | 53.54 | |
Waist | CM | 80 | 84 | 94 | 104 | 114 | 134 |
INCHES | 31.49 | 33.07 | 37 | 40.94 | 44.88 | 52.75 |
Model sizing
Alicjia wears XXL (18-20), Height 178cm, Bust 120cm, Waist 98cm, Hips 127cm.
Features
- 100% breathable Rayon
- Exclusive Merlot Bloom floral print
- Flattering square neckline
- Adjustable shoulder straps for a custom fit
- Shirred panel at the back for stretch and comfort
- Button-down front (breastfeeding-friendly)
- Practical side seam pockets
- Flowy, full-length silhouette

Avalon Maxi Dress - $130.00
SIZE | XS | SM | ML | LXL | XXL | 3XL | |
FRONT LENGTH | inches | 34.3 | 35.8 | 37 | 38.2 | 39.4 | 40.55 |
cm | 87 | 91 | 94 | 97 | 100 | 103 | |
CHEST | inches | 48.8 | 52 | 55.9 | 59.1 | 62.2 | 65.35 |
cm | 124 | 132 | 142 | 150 | 158 | 166 | |
WAIST | inches | 55.9 | 59.1 | 62.2 | 65.4 | 67.7 | 71.65 |
cm | 142 | 150 | 158 | 166 | 172 | 182 |
Model sizing
Alex wears XS (6-8), Height 177cm, Bust 81cm, Waist 62cm, Hips 89cm.
Features
- Oversized fit
- Functional button and pocket detail
- Billowing sleeves with elastic cuff
- 100% breathable cotton fabric
- Exclusive Merlot Bloom print
- Pregnancy and breastfeeding friendly

Need Further Assistance?
Stay up to date with all launch information, styling and try-ons via our Instagram and TikTok accounts.
If you seek further assistance regarding sizing never hesitate to reach out to our customer service team at info@thelullabyclub.com.au.
And if you'd love to take a step further and become apart of our supportive Lullaby Club community, you can join the club on our Facebook Community page .
This is a safe space where you can share your favourite Lullaby looks, ask for sizing references from fellow members, view sneak peeks of future collections and be apart of an ongoing, fun space for all.
Happy Shopping!
Love TLC x
The Merlot Bloom Size Guide helps you find your perfect fit in a collection made for intentional, slow living . With soft floral prints, feeding-friendly details, and inclusive sizing , each piece is designed for comfort, elegance, and ease . From floaty smocks to cafe-ready sets, this guide walks you through fit notes, size charts, and styling tips to help you dress for the beautiful in-between moments.