Welcome to The Club Community
At The Lullaby Club, our mission has always been about more than just fashion—it’s about fostering a community that supports, uplifts, and empowers women at every stage of life. As International Women’s Day approaches this weekend, we want to take a moment to celebrate the incredible group of women who make up our Club Community. Whether you’re a new mum navigating postpartum life, a busy woman looking for effortless style, or someone who simply loves comfortable, quality clothing, you belong here.
Our Club Community Facebook group is more than just a space to talk about fashion. It’s a place where friendships form, advice is shared, and confidence is restored. It’s where we connect with you, hear your stories, and celebrate your moments. To highlight the heart of this community, we recently asked our members three key questions about their experience with The Club Community. Read on to find our what they had to say.
Want to be part of The Club Community? Join the group.
Table of Content
What do you love most about The Club Community Page?
The overwhelming response? Support, positivity, and connection.
Josie Davey : "I love, love, love the community itself! All the members hype each other up, give fab advice and I feel so comfortable in here."
Kirsty Catania : "It’s a gorgeous community that feels like your OG besties just rooting you on and supporting you. We can all hype each other up and also support an incredible brand in the process."
Misty Moir : "After two babies, my self-confidence has taken a hit, but I feel comfortable posting pictures of myself here without fear of negativity. This group builds people up."
Tayla England : "Every day there are people helping and supporting one another, sharing mutual experiences and life events. Friendships and bonds are made within the group that go deeper than clothing."
The Club Community isn’t just about clothes; it’s about belonging. It’s a safe space where women lift each other up, share their journeys, and celebrate their wins together.
"Being 6 months postpartum, my body has changed a lot and for a while I was really struggling with my identity and knowing how to dress my new body. Nothing felt right until I found The Lullaby Club! Every single piece makes me feel like me again in this new stage of my life."
The Club Community
What Is Your Favourite TLC Piece and Why?
It’s safe to say that The Avalon Dress and Crepe Sets are amongst the fan favourites!
Lianna Lappn : "My favourite piece is my Frankie Dress! The shape is so nice, it’s easy to breastfeed in, and the length is perfect!"
Kayla Stanley : "Currently my fave pieces are the red gingham Florence top and matilda shorts or even the red gingham matilda shorts and the strawberry shirt combo! How can we pick just one it's all amazing!"
Kiani Ross Lubke : "This is probably the hardest question! I would have to say a Avalon smock or matching set! Even on days I don’t have the energy putting on a piece of TLC makes me feel amazing (also knowing I can breastfeed so easily on the go)."
Ally Van Duren : "My favourite pieces have to be the Crepe Sets! They are so versatile and can be styled up or down. Plus, they literally feel like pyjamas!"
Josie Davey : "Avalon Maxi's are my go-to! I adore these on my postpartum body. I’m not a short dress girly very often, and I love the length."
Kirsty Catania : "Last year, I would have said the Avalon dress. Now, my Matilda shorts and Posey pants are my staples! The supportive waistband, effortless look, and flattering fit make them a dream."
The love for The Lullaby Club's timeless, comfy, and functional designs speaks volumes. Whether it’s for postpartum wear, breastfeeding-friendly pieces, or simply everyday outfits, The Lullaby Club's pieces make our community feel amazing .
Community Ambassador Taylor Black
Shop The Club Community Favourite's
" I love the support of this community. The women here never fail to make me feel beautiful when I’m unsure of an outfit! There are truely so many amazing women in the group who just want to see everyone succeed"
Why Do You Shop With The Lullaby Club?
It’s not just about fashion; it’s about feeling good in what you wear.
Jaaden Morrall : "I have worn TLC pieces for five years, and they still look amazing! The quality is incredible, and the oversized fit means they’re comfortable through weight fluctuations."
Talor Gilovitch : "I shop with TLC after such a huge body change since having my son I needed to rethink my wardrobe and find clothes that suited my body better. And after finding your brand I wouldn't ever go back."
Sofia Zaide : "Other than obviously the fact that the clothing is super inclusive of breastfeeding (discreetly!!!), sizes & mummas in general while still making us look and feel beautiful and stylish.. Because of the community!!! I loveee how genuinely the brand aims to connect with the community as well. I find myself absolutely loving & looking forward to all your content and feeling like we’re all just besties haha. Even when you guys promo it feels pure and not clinical at all. TLC stands out so much in that sense from other brands— the community connection is insane and I’ve never seen a brand so in touch/care so intentionally about their customers xx"
Kiani Ross-Lubke : "I absolutely love the inclusivity this brand provides regardless of what stage of life you’re in—from pregnancy to breastfeeding and beyond. The quality is amazing, and the community itself makes me want to keep coming back."
Gemma Johnson : "The Lullaby Club Community Page is really one of the only places on social media where I never worry about any kind of negative energy! It’s so refreshing!"
From quality and sustainability to the community experience, The Lullaby Club isn’t just a brand; it’s a movement towards self-love, empowerment, and timeless style.
Exclusive Club Community Event
Club Community members celebrating the pre-launch of The Lullaby Club x Chekoh collection.
The Lullaby Club x Chekoh Collection
Why You Should Join The Club Community
Being part of The Club Community isn’t just about clothes; it’s about unlocking exclusive perks, feeling supported, and staying connected with like-minded women. Here’s what you get when you join:
✔️ Early passcode access to EVERY collection
✔️ Monthly 15% off discount
✔️ Exclusive first looks at new launches
✔️ Community Ambassador Program
✔️ Exclusive community events
✔️ A safe space to connect and share
PLUS, to celebrate our engaged community, we gift a $100 voucher every month to our most active member!
If you love The Lullaby Club and want to be part of something special, join The Club Community.
Become a Community Ambassador
We love celebrating our incredible community! Each collection, we select four loyal community members to become The Lullaby Club Community Ambassadors —giving them the exclusive opportunity to receive and review an outfit from our latest collection before it even launches.
This program is all about hearing from the people who truly love and support our brand—you, our amazing customers! Your feedback means everything to us, and we can’t wait to see how you style your pieces.
Want to be a Community Ambassador? Simply comment on our Community Ambassador post for a chance to be selected!
"Being a size 20 I feel that other stores typically only go to a size 16 so I’m excluded from a lot of cute styles. I want to be able to wear what everyone else is wearing and look beautiful and confident. The Lullaby Club has never faulted in ensuring I feel included even more so embraced."
A Thank You to Our Incredible Club Community
With International Women’s Day this weekend, we want to take a moment to thank you. Thank you for being a part of our journey, for supporting each other, and for helping us create a community that goes beyond fashion.
Your love, your kindness, and your unwavering support make The Lullaby Club what it is today. This isn’t just a clothing brand; it’s a sisterhood. A place where we celebrate all bodies, all stages of life, and all the moments in between.
To every woman in The Club Community —you are seen, you are valued, and you are incredible. Thank you for making this space as special as it is. Happy International Women’s Day!
Join The Club Community today and experience the magic for yourself.
If you haven’t yet joined, now is the perfect time! From early access to collections and exclusive discounts to becoming a community ambassador, The Lullaby Club Community is more than just a shopping experience—it’s a place to connect, inspire, and be part of something special.
Want to stay updated and be featured in our community? Follow us on our socials:
Instagram: @thelullabyclub
TikTok: @thelullabyclub
Pinterest: @thelullabyclub
Facebook Group: The Club Community
Tag us in your moments, use #TheLullabyClub, and join the conversation! We can’t wait to see you there.
So much love,
Jayde x
Products Featured In This Blog
Frequently Asked Questions
How do I join The Club Community?
Joining is easy! Simply sign up on our website to become a member and enjoy exclusive perks like early access to collections, monthly discounts, and special events. You can also join our Facebook group – The Lullaby Club Community to connect with like-minded women.
What are the benefits of being part of the Club Community?
As a member, you’ll receive:
- Early passcode access to EVERY collection
- A monthly 15% off discount
- Access to exclusive community events
- A chance to become a Community Ambassador
- A supportive space to connect with like-minded women
How can I become a Community Ambassador?
To be considered, you must be part of our The Club Community page. Before each collection launch, we post a callout for four new ambassadors to receive and review an outfit before it’s available to purchase. Simply comment on the post to express your interest!
How do I get featured on The Lullaby Club’s socials?
We adore celebrating our community! To be featured, tag us in your posts on all socials and use #TheLullabyClub on Instagram or TikTok. Each month in The Club Community, we gift a $100 voucher to our most engaged community member—so get involved and share your moments!
