Merlot Bloom Collection
Think: golden afternoons that stretch on forever, soft music drifting through open windows and outfits that feel like they were made just for you. Merlot Bloom is a collection woven from slow mornings, deep conversations and effortless elegance.
This drop is about layering intention into your wardrobe. It's about pieces that work together, softly and seamlessly. An exclusive print paired with colours that echo each other. Shapes that compliment without trying. Comfort that never compromises style.
It’s the kind of collection that moves with you. Quietly beautiful. Timelessly yours.
Let’s explore how Merlot Bloom was made to mix and match so you can get dressed once and feel amazing all day.
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Meet Merlot Bloom
Pour a glass, let the light stream in and meet the collection designed for your most romantic routines. Merlot Bloom has arrived featuring flowing silhouettes, soft layering pieces and our exclusive Merlot Bloom floral print.
This drop brings back some of your forever favourites like the Avalon Smock Dress and Riley Maxi, both in the signature Merlot Bloom print. The dreamy Ella Vest is available in Merlot Bloom, Moss, and Marigold. The much-loved Matilda Shirt and Posey Pants return in Wine and Merlot Bloom, while the Matilda Shorts keep things sweet and simple in our hero print. For cooler autumn mornings? Our new Pearl Knit set arrives in Burgundy and Green, the cosiest duo we’ve ever made.
A little romantic, a little relaxed and endlessly re-wearable. Designed for mornings that turn into afternoons and outfits that move with you through it all.
From Knits to Florals: Your Merlot Bloom Edit
Ready to romanticise your wardrobe? The Merlot Bloom collection is filled with pieces made for slow mornings, golden afternoons, and spontaneous moments in between. She’s soft, she’s refined, and she was made to mix and match as effortlessly as your favourite wine pairs with a long lunch.
Returning Favourites:
Relaxed boyfriend fit with puffy sleeves and a classic button-down front. Crafted from 100% cotton for breathable, all-day ease.
Tailored fit with a button-down front and adjustable drawstring back. Fully lined and breastfeeding-friendly, crafted from breathable 100% cotton (Merlot Bloom) or a soft 95% linen, 5% cotton blend (Moss & Marigold).
Roomy fit with a boxy silhouette, elasticated waist and drawstring for an easy, adjustable feel.
Oversized fit with a flowy wide-leg silhouette and elasticated waistband. Effortless and airy feel.
Oversized fit with billowing sleeves and functional buttons. Crafted from 100% cotton in our exclusive Merlot Bloom print for breathable, all-day comfort.
Relaxed, flowy fit with adjustable waist and breastfeeding access. Made from breathable, lightweight cotton for comfort through every stage of motherhood.
New Arrivals:
Pearl Knit Jumper:
If you’re layering up this season, start with the Pearl Knit Jumper —your go-to for cosy days and effortlessly polished dressing. Crafted in a luxuriously soft cotton-acrylic blend, this chunky knit features a relaxed silhouette with wide ribbed trims and subtle structure where it matters.
She pairs like a dream with her match: the Pearl Knit Pants, creating a monochrome moment that feels thoughtful but never fussy. Want to mix it up? Throw her over the Riley Maxi for added texture, or layer with the Posey Pants for a relaxed-yet-refined look that works from lounge to long lunch.
Whether you’re staying in, heading out, or somewhere in between, the Pearl Knit Jumper moves with you. Soft structure, quiet confidence, and comfort you’ll keep reaching for—this is knitwear, the TLC way.
Pearl Knit Pants
If comfort is your love language, the Pearl Knit Pants will speak straight to your soul. Crafted from a cosy cotton-acrylic blend, these wide-leg beauties offer just the right amount of stretch, softness, and structure. With a high-rise elasticated waistband, ribbed details, and a relaxed fit through the leg, they’re designed to flatter, move, and flow with your rhythm—whatever the day holds.
Pair them with the Pearl Knit Jumper for the ultimate set moment (hello, soft monochrome), or mix and match with the Matilda Shirt or Ella Vest for an elevated off-duty look. Whether you’re lounging, layering, or chasing littlies, these pants bring style and ease in equal measure.
Effortless, pregnancy-friendly, and timeless through every season—your wardrobe just found its most wearable staple.
Your Wardrobe in Full Bloom
Every piece in the Merlot Bloom collection was designed to be worn your way. Whether you’re pairing earthy tones with soft florals or dressing things up for a long lunch, each combination comes together with ease and elegance.
Pair the Matilda Shirt with Pearl Knit pants. Wear the Posey Pants with a simple tank or the matching Matilda Shirt for a two-piece set moment. This is thoughtful dressing with pieces that feel just as good as they look, no matter how you mix them.
So go ahead and layer softly, clash gently and wear what makes you feel like you. A woven bag, your favourite slides, a spritz of perfume and you're set. There’s no formula here, just feeling your best in clothes that were made to move with you.
Merlot Bloom, Made Easy
For the days when comfort calls but style still matters, these everyday pairings make getting dressed the easiest thing you’ll do. Soft, wearable and effortlessly put-together—just throw them on, add a spritz of perfume, and head out the door.
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Matilda Shirt + Matilda Shorts
The easiest set you’ll ever own. Wear it open over a tank or buttoned up for a polished look that still feels relaxed. Ideal for café catch-ups, market strolls, or simply feeling good at home. -
Avalon Smock Dress
The definition of throw-on-and-glow. Breezy, oversized, and beautiful from every angle—she’s your one-and-done moment for school runs, lunches, or just soaking up a slow morning. -
Pearl Knit Jumper + Pearl Knit Pants
Cosy meets elevated. This matching knit set is soft enough for lounging but luxe enough to wear out. Pair with slides or sneakers and you’ve nailed the art of feeling cute without trying.
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Dressed for the Occasion
When you want to feel a little dressed up but still effortlessly you, these pairings bring the polish without the pressure. Flowy and full of quiet charm.
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Ella Vest + Posey Pants
Tailored meets relaxed. The structured shape of the vest balances perfectly with the floaty, wide-leg Posey Pants—ideal for lunch dates, long chats, and sipping wine under the sun. -
Wine Matilda Shirt + Posey Pants
This one’s for the girl who lives in her neutrals but knows how to do print the right way. Wear the shirt open over a fitted tank or buttoned and tucked for an elevated everyday moment. -
Riley Maxi Dress
For those days when you want your outfit to do the work for you. The Riley flows with you—effortless, elegant, and made for moments that feel like something out of a film.
Three Ways to Wear Ella
The Merlot Bloom collection was made to be mixed, layered, and styled in ways that feel uniquely yours—and these combos prove that contrast can be quietly iconic.
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Marigold Ella Vest + Merlot Bloom Matilda Shorts
Sunshine and softness. This look feels like golden hour in an outfit—structured on top, easy on the bottom, and full of warm, intentional charm. -
Moss Ella Vest + Merlot Bloom Posey Pants
Earthy meets romantic. The grounding tones of moss pair beautifully with the floral bloom of the pants, giving you a look that’s both natural and elevated. -
Merlot Bloom Ella Vest + Wine Posey Pants
Print and depth, perfectly balanced. This is an effortlessly bold pairing made for evening dinners, late afternoon wanderings, or any moment where you want to feel put-together without trying too hard.
First Dibs? Yes Please.
Want to be first in line when the Merlot Bloom collection drops? Our Club Community members get exclusive early access—which means you can shop an entire hour before the general public. That’s right, while everyone else is still refreshing their browsers, you’ll already be adding those dream pieces to cart.
📅 Launch Date: Wednesday, 21st May 2025
🛍 Club Community Early Access: 9 AM AEST
🌎 General Public Launch: 10 AM AEST
Joining is easy—and honestly, kind of a no-brainer. Not only do you get early access to every collection but, you’ll also be part of a seriously fab community of like-minded women who get it: effortless fashion, timeless pieces, and a wardrobe that works for real life.
So what are you waiting for? Join the Club and shop Merlot Bloom for anyone else!
Why Mums Are Obsessed with the Merlot Bloom Collection
The Merlot Bloom collection is all about effortless elegance, thoughtful design and comfort that doesn’t compromise on style. This drop was made for slow mornings, midday errands and golden afternoons with the little ones—featuring pieces that move with you and moments that feel a little more romantic, even in the everyday.
From breastfeeding-friendly buttons to flowy fits, layerable silhouettes and yes, pockets, every piece was created with your rhythm in mind. Whether you’re at home, out to lunch, or somewhere in between, Merlot Bloom makes it easy to feel like yourself again.
With its deep floral tones, soft textures and easy-to-style layers, Merlot Bloom proves that looking put-together can still feel effortless. This is fashion made for real life and for the women living it with grace and intention.
Mark your calendar for May 21st and don’t forget to join our Club Community for exclusive early access, styling tips and a first look at all collections.
Stay In The Loop
Loved seeing how the Merlot Bloom collection mixes, matches and makes magic in your wardrobe? There’s so much more where that came from. If you want first dibs on styling inspo, exclusive updates, and behind-the-scenes peeks (plus the occasional cheeky sneak drop), make sure you're following us everywhere we roam.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
And psst… don’t forget to join the convo in our Club Community to be the first to know about all upcoming collections. You’ll get early access, styling tips, and a front-row seat to all the cosy autumn magic we’ve been working on.
See you there,
Love,
Jayde x
SHOP THE ICONIC STYLES
Frequently Asked Questions
When does Merlot Bloom launch?
The Merlot Bloom collection launches on 21st May 2025 at 10am AEST for the general public. However, if you're a member of The Club Community, you'll get exclusive early access at 9am AEST with your password.
How do I get exclusive access to shop the collection early?
To get exclusive early access to shop the collection, join our Club Community private Facebook group. We’ll post the password at 8:40am AEST, giving you access to the website at 9am AEST to shop before the general public!
What styles are launching in the Merlot Bloom collection?
The Merlot Bloom collection is dropping 10 timeless styles , all designed to mix, match, and bring a little golden-hour romance to your everyday wardrobe. Here's what's launching:
Avalon Smock Dress – An oversized, flowy favourite in our exclusive Merlot Bloom print. Effortless to wear, easy to style, and designed to move with you through every season of life.
Riley Maxi Dress – A soft, sweeping maxi with breastfeeding-friendly features, an adjustable fit, and dreamy movement. Made for slow days, long walks, and spontaneous plans.
Ella Vest – Structured, yet soft. Available in three colourways— Merlot Bloom, Moss and Marigold —this fully lined vest features a button-down front and drawstring back for a custom fit. Breastfeeding-friendly and endlessly versatile.
Matilda Shirt – Relaxed and boxy with a touch of borrowed-from-him energy, available in Wine and Merlot Bloom. Pair it with the matching shorts or Posey Pants for a look that’s as styled as it is easy.
Matilda Shorts – Sweet, breezy and made to pair back with your favourite tops. Comes in our signature Merlot Bloom print for a coordinating set moment.
Posey Pants – Wide-leg, floaty and oh so comfy. These wear-everywhere pants come in Wine and Merlot Bloom, perfect for mixing with solid knits or matching prints.
Pearl Knit Jumper – A chunky, mid-weight knit made for layering. Relaxed fit with ribbed details, available in two rich tones: Green and Burgundy .
Pearl Knit Pants – High-waisted, wide-leg knit pants with a drawstring waist and soft structure. Pair with the matching jumper or style them solo.
This collection is all about breathable fabrics , easy layering and silhouettes that feel softly elevated. Whether you’re dressing for the chill, the light, or somewhere in between— Merlot Bloom was made for the rhythm of real life.
Do you have a size guide for Merlot Bloom?
Yes, we have a size guide for the Merlot Bloom collection! You can easily access it via our Journal on the website for all the details you need to find your perfect fit.
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