The Lullaby Club Community
If you know anything about The Lullaby Club Community, you’ll know this: everything we do starts and ends with you. From designing thoughtful, timeless pieces for real-life moments to building a space where women uplift and support each other, community isn’t just part of our brand—it is our brand.
Do you want to be part of the Club Community? Join here.
Table of Content
What is The Lullaby Club Community?
The Lullaby Club Community lives on Facebook and has grown to over 23,000 members strong. It's a space made for connection, to share your TLC outfits, ask for styling advice, celebrate the big and little wins, and be part of something bigger. It’s open to all women navigating different seasons of life, whether you're expecting, postpartum, parenting toddlers, or simply building a wardrobe that fits your rhythm.
We’re proudly Australian, designing for sizes 6–26 with timeless silhouettes, considered comfort and thoughtful details like invisible zips, front ties, stretchy waistbands and soft fits that support your motherhood journey.
Because style shouldn't have to compromise function.
Most Loved Styles
What is the Community Ambassador Program?
Before every new collection launches, we turn to our Club Community first because who better to showcase our pieces than the women who actually wear them?
Each launch, we choose a group of engaged community members to receive, wear and review a piece from the upcoming drop. It’s our way of saying thank you for the constant love, support and style inspiration. No influencer contracts. No fancy rules. Just real women, real outfits and real connection.
And the best part? These ambassadors get early access and are the first to try unreleased styles before anyone else.
Some of our Community Ambassadors
Why We Do It
We’ll be honest: 2025 is our year of coming back to community in a big way. While influencer content has its place, we believe the most meaningful stories come from you. The ones who’ve been showing up, commenting, styling, tagging, sharing. You are the reason we exist, and it only makes sense to put the spotlight where it belongs.
This program isn’t about polished photoshoots or picture-perfect moments. It’s about seeing our pieces styled in everyday life. From the school run to Sunday markets, you make TLC yours and we want to celebrate that.
Want to Get Involved?
It's easy: just join The Lullaby Club Community on Facebook! Once you're in, engage with the group, share your looks and keep an eye out for our "Community Ambassador Call-Out" posts before each new launch. We pick around 4 members from the comments. All you need is just genuine love for TLC.
Bonus perks of joining The Club Community:
Early passcode access to every single drop
Monthly 15% off discount
First look at upcoming collections
Invites to exclusive TLC community events
A chance to win a $100 voucher every month for the most active member
Support, advice, and connections with like-minded women
Whether you’ve been here since our first drop or you’re just discovering us, you’re always welcome. We’re building something beautiful here, together.
Join Us
We believe in slow fashion made for fast lives. In comfort that doesn’t compromise on confidence. In a wardrobe that fits your journey, whatever that looks like.
But most of all, we believe in you.
Join The Lullaby Club Community on Facebook and let’s continue creating, connecting and celebrating the beauty of womanhood just one outfit at a time. While you're at it bestie, make sure to follow us across our socials:
Sending love,
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content, and a whole lot of heart.
